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  3. (21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, t

(21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, t

admin2012-06-13  98
问题  (21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, that will change. Electronic commerce is growing fast and will soon bring people more choice. There will however, be a cost: protecting the consumer from fraud will be harder. Many governments therefore want to extend high-street regulations to the electronic world. But politicians would be wiser to see cyberspace as a basis for a new era of corporate self-regulation.
   (22) Consumers in rich countries have grown used to the idea that the government takes responsibility for everything from the stability of the banks to the safety of the drugs, or their rights to refund when goods are faulty. But governments cannot enforce national laws on businesses whose only presence in their country is on a screen. Other countries have regulators, but the rules of consumer protection differ. As does enforcement. Even where a clear right to compensation exists, the on-line catalogue customer in Tokyo, say, can hardly to New York to extract a refund for a dud purchase.
   (23) One answer is for governments to cooperate more: to recognize each other’s rules. But that requires years of work and volumes of detailed rules. And plen~ of countries have rules too fanciful for sober states to accept. Then let the electronic businesses do the "regulation" themselves. They do, after all, have a self-interest in doing so.
   (24) In electronic commerce a reputation for honest dealing will be a valuable competitive asset. Governments, too may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration: or they may decide that the FDA’S rules are too strict, and buy from Switzerland instead.
   Consumers will still need to use their judgment. But precisely because the technology is new, electronic shoppers are likely for a while to be a lot more cautious than consumers of the normal sort--and the new technology will also make it easier for them to complain noisily when a company lets them down. In this way, at least, the advent of cyberspace may argue for fewer consumer protection laws, not more.
选项
答案在电子商务中，诚信经营的声誉会是竞争中的无价之宝。为了赢得信誉，政府问可 能会展开竞争。譬如说，在网上订购药品的顾客可能愿意从美国购买，因为他们相信食品及 药品管理局的严格审查。他们也有可能认为食品及药品管理局的条例过于苛刻，因而从瑞士 购买。
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