首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2012-01-14
50
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to " push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to retort to push strategies to make money. The examples of Virtual Vineyards, Amazon, com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall(自然降落), which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. (349 words)
The suitable title for this passage is______.
选项
A、Why So Few Enterprises Took the Online Plunge
B、The Change of Internet Marketing
C、Push Strategies Is Not Popular with Customers
D、Two Good Examples of Virtual Vineyards, Amazon, com
答案
B
解析
参考第一题的解释。
转载请注明原文地址:https://kaotiyun.com/show/6a6O777K
0
考博英语
相关试题推荐
Surprisinglyenough,modernhistorianshaverarelyinterestedthemselvesinthehistoryoftheAmericanSouthintheperiodbefo
Thecritic’sassessmentofthebookisthatitisbeautifullywritten.
Unlovedandunwantedyoungstersmaybetemptedtorunawayfromhometoescapetheirproblems,______biggeronesincitiesplag
MostcriticalplotpointsinHarryPotterandtheSorcerer’sStonecamefromJ.K.Rowling’simagination,butFlamelandhispowe
Thelowoperatingcostsoftheforeigncompanywill______thehighlaborcoststhebusinesspaysinitsowncountry.
Aknowledgeofhistory______ustodealwiththevastrangeofproblemsconfrontingthecontemporaryworld.
Melissaisacomputer______thatdestroyedfilesincomputersandfrustratedthousandsofusersaroundtheworld.
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
ThescholardiscoursedatgreatlengthsontheunconventionalpoeticstyleofWalterWhitman,the19thcenturyAmericanpoet.
Thefoodwasdivided______accordingtotheageandsizeofthechild.
随机试题
Thecomputerisawonderfulmachine.Itisthemostimportantinventionsincethetypeofengineusedincars.Todayithasthe
男性患者,56岁。乏力,腹胀半年。查体:贫血貌,肝肋下1cm,脾肋下7cm。血常规:白细胞260×109/L,血红蛋白78g/L,血小板400×109/L。检查分类可见中、晚幼粒为主,NAP积分降低。最可能的诊断是
木瓜的功效是()
下列说法中正确的是
关于工程量计算的注意事项,说法正确的有()。
根据总账与明细账的平行登记要求,每项经济业务必须在同一期间登记明细账和总账。()
对沪港通相关的企业所得税政策,说法错误的是()。
下列关于企业所得税纳税地点的表述中,正确的有()。
旅行团在游览中,一游客突发心脏病,此时导游人员不正确做法应是()。
企业战略的实质是实现()之间的动态平衡。
最新回复
(
0
)