— You will hear another five recordings. — For each recording, decide what reason each speaker gives for the problem they mentio

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问题 — You will hear another five recordings.
— For each recording, decide what reason each speaker gives for the problem they mention.
— Write one letter (A- H) next to the number of the recording.
— Do not use any letter more than once.
— You will hear the five recordings twice.

A  The company tried to operate in too many markets.
B  The company’s spending priorities were mistaken.
C  Unsuitable staff were appointed.
D  The company failed to update its products.
E  The company’s suppliers were unreliable.
F  Thee company used inappropriate retailers.
G  A number of new competitors entered the market.
H  The company set its prices at the wrong levels.

  
I used to work for an employment agency which supplied staff to civil engineering companies. We were growing fast, opening branches in more countries every year Well, that was great. But instead of investing properly to get a good location for each branch, the company preferred to rent cheap premises and to pour resources into the head office, which of course very few of the customers ever saw. It made most of the staff in the branches very unhappy.
Some years ago I set up a small company to produce high quality food. I found organic farmers to supply all the ingredients, and used traditional recipes from around the world. We were producing small quantities so it was hard to keep prices competitive, but we managed it. My decision to sell through small, independent food stores was a mistake, though, because many of them were losing customers to the supermarkets, so sales were much lower than I expected.

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答案F

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