首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
admin
2009-06-15
48
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47)He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company, responds quickly to people’s demands.(49)This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton Stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/6dhd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
Practicallyallspeciesofanimalscommunicateeitherthroughsoundsorthroughalargerepertoryofsoundlesscodes.
Aastranger’slessmaturetypeofthinkingBthemostcomplexareasofourcortexCtheimmatureformofthinkingofaveryyou
ImportanceofChildren’sOralHealth FebruaryisNationalChildren’sDental(牙齿的)HealthMonth,butinchildrengoodoralcarei
Jackpackedupallthethingshehadaccumulatedoverthelasttenyears
DomesticViolenceNearlythreein10menhaveexperiencedviolenceatthehandsofanintimatepartnerduringtheirlifetime
Earthquake1.Everyyearearthquakesareresponsibleforalargenumberofdeathsandavastamountofdestructioninvariou
ASpecialClockEverylivingthinghaswhatscientistscallabiologicalclockthatcontrolsbehavior.Thebiologicalclock(5
Thecuriouslooksfromthestrangersaroundhermadeherfeeluneasy.
HowDidSheConquertheAmericans?African-AmericantalkshowqueenOprahWinfreyistheworld’smostpowerfulcelebrity,ac
随机试题
银行通常用()来估价一个活跃交易的债券。
临床上常规测定哪种类风湿因子
衡量胎先露下降程度的重要指标是
高速公路施工中按里程来计算监理人员配置,应以()为原则。
放坡基坑施工中,常用的护坡措施有()。
在施工招标资格预审中,监理单位认为A施工单位有资格参加投标是否正确?说明理由。判别B、D、F、H四家施工单位的投标是否为有效标,并说明理由。
()是一个班级中全体任课教师教学、教育工作的协调者。
下列哪一项属于《人民警察法》的立法目的?()
贪心算法是一种(56)的算法。
有如下类定义:classMyBase{intk;public:MyBase(intn=0):k(n){}intvalue()const{returnk;}};classMyDe
最新回复
(
0
)