首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
admin
2009-06-15
49
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47)He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company, responds quickly to people’s demands.(49)This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton Stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/6dhd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
ChangesofWomen’sRoleTheroleofwomeninBritainhaschangedalotinthiscentury,(51)inthelasttwentyyears.Them
ChangesofWomen’sRoleTheroleofwomeninBritainhaschangedalotinthiscentury,(51)inthelasttwentyyears.Them
ReadingPoemNopoemshouldeverbediscussedor"analyzed",untilithasbeenreadaloudbysomeone,teacherorstudent.Be
InfluenzaInfluenzahasbeenwithUSalongtime.AccordingtosomeGreekwriters______【51】medicalhistory,theoutbreakof
InfluenzaInfluenzahasbeenwithUSalongtime.AccordingtosomeGreekwriters______【51】medicalhistory,theoutbreakof
APayRiseorNot?"UnlessIgetarise,I’llhaveatalkwiththeboss,HenryManley,"GeorgeStrongsaidtohimself.Georgeli
A.differenttechniquesB.socialrelationshipsandcommunicationC.languageandinformationD.severalcausesworkingtogether
DomesticViolenceNearlythreein10menhaveexperiencedviolenceatthehandsofanintimatepartnerduringtheirlifetime
ASpecialClockEverylivingthinghaswhatscientistscallabiologicalclockthatcontrolsbehavior.Thebiologicalclock(5
随机试题
西方国家的秘书人才选用方式有利于【】
Word2003中,若要将当前文档中某个段落的底纹去掉,可实现的操作是______。
不属于片剂应检查的项目是:
根据《疫苗流通和预防接种管理条例》,药品批发企业申请新增疫苗经营业务,应当具备的条件包括:
应用胰岛素治疗糖尿病最常发生的不良反应是
以某种商品实物为本位而发行的国债是()。
某国债面值为100元,票面利率为5%,起息日是2009年8月5日,交易日是2009年12月18日。交易日挂牌显示的应计利息额为()元。
UNCTAD
2012级企业管理专业的林楚楠同学选修了“供应链管理”课程,并撰写了题目为“供应链中的库存管理研究”的课程论文。论文的排版和参考文献还需要进一步修改,根据以下要求,帮助林楚楠对论文进行完善。删除文档中的所有空行。
Iwantyoutoknowthatdifferentcultureshavedifferentnegotiationpractices.Negotiationpracticesdiffer【T1】______.Somecu
最新回复
(
0
)