首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
86
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
vivid word pictures
解析
此题是针对听力原文细节的提问,在听音时要把题干内容与材料一一对应,因此,这 里填写vivid word pictures。
转载请注明原文地址:https://kaotiyun.com/show/6uOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 C对于疑问词开始的句子,一定要注意疑问词部分。这道题询问谁去订购午餐,因此正确答案是(C)项“该你去订午餐了”。(A)项故意使用了容易由lunch联想到的sandwich和apple.(B)项则询问要去
Whenisthewoman’sjobinterview?
Whatistherelationshipbetweenthetwospeakers?
Whatflowersdidthewomanpurchase?
Whereisthemanwaitingforhisinterview?
A、 B、 C、 ABecauseusuallystatesareasonthatanswersawhyquestion.Choice(B)confusesthesimilarsoun
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
随机试题
小说《百合花》的时代背景是()
阅读陈铎《水仙子》(瓦匠),回答问题。水仙子瓦匠东家壁土恰涂交,西舍厅堂初了,南邻屋宇重修造。弄泥浆直到老,数十年用尽勤劳。金、张第游麋鹿,王、谢宅长野蒿,都不如手镘坚牢。此小令的主旨是
下列哪类战略业务单位可以为企业带来大量的现金回报,并且公司用该类业务单位所积聚的资金来支持其他业务单位的发展()
《楚辞.九歌.国殇》的语言特点是()
A.RNA-polⅠB.RNA-polⅡC.RNA-polⅢD.RNA-pol催化原核生物rRNA转录的聚合酶是
根据《危险化学品安全管理条例》,危险化学品单位违反本条例的规定,在转产、停产、停业或者解散时未采取有效措施,处置危险化学品生产、储存设备、库存产品及生产原料的,由负责危险化学品安全监督管理综合工作的部门责令改正,处()的罚款。
被加工的工件超出机床机身的部分,必须________。()
股份公司在某个财务年度内的盈余不足以支付规定的股利时,必须在以后赢利较多的年度如数补足过去所欠股利,这种股票是()。
【2016北京NO.46~50】纽约的曼哈顿城区是全世界高楼密度最大的地方,狭窄的街道却能看到阳光,这里是世界上行人密度最高的地方,但行人却不会感到拥堵。曼哈顿城区林立的高楼大都是竹笋般的退台式建筑,保证了阳光的照射路径,街道对行人也非常友好,摩天大楼纷纷
设有向无环图G以邻接矩阵的方式存储,G[i][j]中存放的是从结点i出发到结点j的边权,G[i][j]=0代表从i到j没有直接的边,试编写程序,求G图中最长的路径长度。根据设计思想,采用C或C++语言描述算法,关键之处给出注释。
最新回复
(
0
)