Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak a

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ ridership had been declining【C3】________ .
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________ travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.) . These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C6】

选项 A、established
B、regarded
C、claimed
D、set

答案A

解析 本题选择动词,首先可以为本填空找到一个原文参照线索,这里automobile和air travel其实是并列的两种新型交通工具,两句之间的线索词Also也明示了两句话为递进关系,本动词与became也就形成了对应关系。再看四个选项,B)regarded表示“看作、认为”、C)claimed(宣称)、D)set(设定),这三个动词均表示的是主观动作,从上文的became可以看出air travel成为the fastest method of traveling great distances应该不是主观上认为、宣称或者设定出来的,而是客观成为的,选项A)established表示的“建立成”是个客观动作,即air travel把自己建立成为the fastest method of traveling great distances,所以答案为选项A)。
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