首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely
admin
2017-04-29
44
问题
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely bound to cellular plans that come with data caps—monthly limits on usage that apply steep overage fees or other penalties for going over. It turns out that data caps are incredibly effective at getting people to use less data, and not merely on cellphone plans. A new paper published by the National Bureau of Economic Research takes actual, real-world data on data usage from a North American Internet provider and shows that even for people on fixed, wired home broadband, data caps have a dramatic effect on consumer behavior.
The study looks at tens of thousands of subscribers belonging to an unnamed provider of high-speed broadband. And one key finding is that the closer people get to hitting their data caps, the more they make a conscious decision to use less Internet. "We provide a lot of evidence that people are very, very good at managing their usage over the course of a month," said Jonathan Williams, a co-author of the paper. "We see people pull back substantially when the possibility of overages comes up."
This might sound obvious in the context of your cellular bill; you probably know how much data you pay for by heart. But Williams was studying the effect of data caps on residential Internet. The really interesting difference has to do with folks on data-capped or usage-based plans versus those on "unlimited" plans with no data caps. At the time the data was collected, in 2012, this particular provider offered higher speeds to those on capped plans, perhaps as incentive to get unlimited data users to switch. This gets us to the heart of the economics of data caps.
According to the study, people who were on unlimited data plans effectively paid less per gigabyte of data compared to their counterparts on metered plans. From the Internet provider’s perspective, that’s lost revenue, which explains why providers have a strong incentive to nudge(劝说)people to adopt metered plans. Metered plans have a higher payoff for the company.
But do metered plans pay off for the consumer? According to Williams’ economic modeling, the subscribers in his dataset were far, far more willing to pay for an extra bit of speed. If you think about prices as a reflection of demand, the average user was willing to pay on average $ 2 for an extra 1 Mbps of speed. By contrast, people were willing to pay, on average, only $ 0.36 for an extra GB of data. In other words, people valued the extra speed they got from the metered plans far more than they valued the extra data they got on unlimited data plans.
What measure does the provider take to drive people to change their plans?
选项
A、The provider gives bonus to those who change data plans.
B、The provider offers lower speeds to unlimited data users.
C、The provider gives warnings when users are reaching their data caps.
D、The provider raises the data caps for the new users of limited plans.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/6xU7777K
0
大学英语六级
相关试题推荐
A、TheygotsuccesswiththetrackParkLife.B、TheyweredefeatedbyOasis.C、Theyweretheroughworkingclassrockers.D、They
Corporationsasagroupofferavarietyofjobs.Mostlargecompaniessendpeopletocollegestointerviewgraduatingstudentsw
A、Theyaffectone’swayoflookingattheworld.B、Theymakepeoplefeellonelyandunwanted.C、Theyaffectone’shealthconditi
A、Becauseshefeelsveryhotintheroom.B、Becauseshewantstoavoidmeetingpeople.C、Becauseshewantstosmokeacigarette
A、Watermightbecomecleanandpure.B、Peoplewillliveinabetterenvironment.C、Therewillbenopolicetoprotectpeople.D、
A、Languagespeopleuseininternationalcommunication.B、ThepopularityofEnglishasaworldlanguage.C、ThedevelopmentofEng
ImprovingthebalancebetweentheworkingpartofthedayandtherestofitisagoalofagrowingnumberofworkersinrichWe
A、BecausetheEarthisheavilypolluted.B、Becausenaturecannotrecycleitsresources.C、Becausemoreandmorepeopleliveont
A、Therewillbetwomorepeoplethanexpected.B、Therewillbemuchfoodleftbecauseofacouple’sabsence.C、Thenumberofgue
随机试题
正梯形牙嵌离合器的齿顶应略小于槽底,这样才能保证齿侧斜面在啮合时接触良好。()
某气缸用z个小径为d1的普通螺栓联接,每个螺栓的剩余预紧力为F’’,是单个螺栓轴向工作载荷F的1.5倍,已知螺栓的许用拉应力[σ],试求该螺栓组联接所能承受的最大轴向工作载荷Fz。
若炼蜜较浓稠而不能与药物拌匀时,可以
A.方圆形B.卵圆形C.尖圆形D.方形E.混合型切牙连线略为平直,从尖牙的远中才转向后端,这种牙列形态是
深基坑开挖方案中,()是最经济的挖土方案。
下列金融交易中属于资本市场交易的项目是()。
《普通高中音乐课程标准(实验)》基本理念,分析下面的教学课例,对其教学设计、教学环节进行点评。【课题名称】音乐鉴赏《马太受难曲》(巴赫)。【教学内容】音乐鉴赏《马太受难曲》。拓展欣赏《平均律钢琴曲集》第一首。【教学重
《水浒传》中排名第十的天贵星柴进绰号是()。
林木的致害责任适用()
Asanundergraduate,yououghttobehavein_____withschoolregulations.
最新回复
(
0
)