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  3. The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

admin2018-07-10  53
问题     The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books are said to sell better than print titles by 2020 in Britain, and even sooner in America. With the closedown of HMV, that music-retailing giant, still fresh in everyone’s minds, real bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone’s lips at a recent event at Foyles’s flagship bookshop on Charing Cross Road in London.
    For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces isolated by books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cooking." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential.
    There are plenty of ways to delight the bookstore customer, but few are easily converted into money. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege.
    But forcing people to pay for the privilege of potentially paying for goods could discourage shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students.
    To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue.
    The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
According to Alex Lifschutz, the most important thing a bookstore should present is _____.
选项 A、cozy atmosphere
B、delightful customer-experience
C、stylish bar and cafe
D、multi-functional arrangement of space
答案B
解析 本题解题的关键在于“最”。根据题干中的人名Alex Lifschutz可定位到第二段①句。该句提出要想保持成功，书店必须提高顾客的购书体验。②句He suggests an array of approaches后面则是如何提高客户体验的具体建议。第二段是总分的结构，核心思想就是①句的improve the experience of buying books，因而选择B项“愉快的客户体验”。
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