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  3. Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone

Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone

admin2017-02-17  60
问题     Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone. And then they【C1】______to getting products into retail outlets with labels that screamed "As Seen on TV."【C2】______, they are trying to make impulse buying even easier by【C3】______with new technologies.
    Mr. Harrington, one of the "sharks" on ABC’s "Shark Tank," where entrepreneurs pitch their ideas to direct response executives, bought AsSeenOnTV.com and its【C4】______telephone number in June. The company, which says it has more than two million customers and 700,000 e-mail subscribers, is【C5】______technologies that use cellphones and【C6】______controls to enable purchases directly from a television set.
    Daily Web videos【C7】______product demonstrations are also being produced, and Facebook pages where users can buy products directly are expected to start【C8】______before the end of the year. "We anticipate most of our sellers being excited about this as a whole new way to generate products and【C9】______," Mr. Harrington said. AsSeenonTV.com lists 650 products from【C10】______sellers.
    In the online videos, spokesmen like the former professional wrestler Hulk Hogan and some famous entertainers will【C11】______product demonstrations. "It’s much like what makes a home shopping network work—it’s a visual, it’s storytelling, it’s presenting and bringing the products to life," Mr. Harrington said.
    Another development will let viewers use ordinary distant controls to buy products【C12】______a television screen by clicking a【C13】______that opens a purchase window. Advertisers will also be able to【C14】______which commercials led to purchases. The goal, the chief executive of Delivery Agent Mr. Fitzsimmons said, is to have a "widespread【C15】______mechanism for television." Direct response marketers say they are【C16】______watching the new technologies. Realizing that television only is not【C17】______, they refer to web at the same time.
    【C18】______online, marketers can sell products more cheaply since they eliminate the【C19】______for someone to take a phone order. "Television marketing【C20】______consumers to go to the Web and make purchases online or make purchases to their phone," Mr. Harrington said.
【C14】
选项 A、show
B、track
C、control
D、observe
答案B
解析 主持人在展示和说明产品时，观众们可以使用遥控器来购买产品。这样广告商就可以追踪到是哪条广告导致顾客想下单购买产品的。故选B项track“追踪”。
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