首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Until recently, women in advertisements wore one of three things — an apron, a glamorous dress or a frown. Although that is now
Until recently, women in advertisements wore one of three things — an apron, a glamorous dress or a frown. Although that is now
admin
2014-01-07
55
问题
Until recently, women in advertisements wore one of three things — an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
The Advertising Standards Authority(the body which deals with complaints about print media)is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.
What do women usually do with advertisements that offend them?
选项
A、They are irritated and tend to bring lawsuits against the advertisements.
B、They are indignant and tend to strongly object to the advertisements.
C、They are angry and tend to refuse to buy the products.
D、They are upset and tend to feel ashamed of the images.
答案
B
解析
第1段第2句描述了女性对使她们感到不快的广告的态度:angry,但仅此而已,原文没有提到她们是否会诉诸法律(A),或罢买相关产品(C),也没有提到她们会感到ashamed(D),因此,本题应选B。
转载请注明原文地址:https://kaotiyun.com/show/73FK777K
0
专业英语四级
相关试题推荐
Wherecanpeoplefindthetallestredwoodtrees?
WhichofthefollowinggiftsmaybeonanormalChristmaswishlist?
WhichofthefollowingitemsisNOTthesymbolofHalloween?
Whoapprovedtheproposaltolegalizegaymarriage?
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
Withinthatexclusivegroupofliterarycharacterswhohavesurvivedthroughthecenturies—fromHamlettoHuckleberryFinn—fewc
TheUniversityofSouthernCaliforniahasthelargestnumberofinternationalstudentssince
Thesimpleactofsurrenderingatelephonenumbertoastoreclerkmaynotseemharmful—somuchsothatmanyconsumersdoitwit
Whatdidspacesatellitescapturerecently?
随机试题
下列哪些是影响创伤修复的因素
患者男,58岁。糖尿病病史30余年。目前使用胰岛素治疗,但血糖未规律监测。近3月出现眼睑及下肢浮肿来诊。尿常规检查:尿糖(++),WBC0—4/HP,尿蛋白(+++)。应优先考虑的是
截面尺寸为370mm×490mm的组合砖柱,见图1-14。柱的计算高度H0=5.9m,承受轴向压力设计值N=700kN。采用MU10级烧结普通砖和M10级水泥砂浆砌筑,C20混凝土面层,如图3所示。竖筋采用HPB300级,8φ14,箍筋采用HPB300级,
对住宅建筑的规划设计应考虑的因素为()。①用地条件;②选型;③朝向;④空气质量;⑤群体组合;⑥空间环境;⑦经济繁杂程度
英国没有成文的《反不正当竞争法》。()
《公司法》规定,公司向发起人、国家授权投资的机构、法人发行的股票,应当为记名股票;对社会公众发行的股票应当是无记名股票。( )
衡量旅游纠纷仲裁质量的基本标准,也是进行旅游纠纷仲裁工作中必须遵循的基本原则中,下列不符合的是()。
达到最低限度领会以后,或者在达到勉强可以回忆的程度以后,对某一课题继续进行学习的现象称为()
情绪和情感的心理内容是指
Thefinalproposalswerearatherunsuccessful______betweentheneedforprofitabilityandthedemandsoflocalconservationists
最新回复
(
0
)