首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a
admin
2015-12-01
40
问题
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 percent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
The author deems that the well-known TV personality is______.
选项
A、very precise in passing his judgement on advertising
B、interested in nothing but the buyers’ attention
C、correct in telling the difference between persuasion and information
D、obviously partial in his views on advertising
答案
D
解析
见文章最后两段。电视名人的观点在第4段第2句话,他反对广告,认为,广告是在说服人而不是在提供信息。第3、4句话中,作者提出了自己的观点:“他在过分地区分这些差异。当然,广告的目的就是力求去说服人”。这表明作者不同意电视名人的观点。由此可知,D项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/77LO777K
0
考博英语
相关试题推荐
46.Theonrushofcheapcommunications,powerfulcomputersandtheInternetallexplainwhymanypeoplefeelthat,nowadays,cha
Smallbusinessownersmustaccepttheburdensofentrepreneurship.Beinginbusinessforyour-selfrequiresyourfullattention
Smallbusinessownersmustaccepttheburdensofentrepreneurship.Beinginbusinessforyour-selfrequiresyourfullattention
ThehistoryofAfrican-Americansduringthepast400yearsistraditionallynarrated【21】anongoingstraggleagainst【22】andindif
ThemanwhoinventedCoca-ColawasnotanativeAtlantan,butonthedayofhisfuneraleverydrugstoreintowntestimoniallysh
Forsomeonewhoselifehasbeenshattered,HiroshiShimizuisremarkablycalm.InacrampedTokyolawoffice,thesubdued,bitte
Ofalltheelementsintheadvertisingmix,creativityistheleastquantifiable,yetithaspotentiallythegreatestleverageo
WiththeUSeconomyslowingdown,layoffsareeverywhere.Noindustryisspared.Ifyouenduphavingtostartover,inaddition
ThechangesingloballyaveragedtemperaturethathaveoccurredattheEarth’ssurfaceoverthepastcenturyaresimilarinsize
Everynightshelistenedtoherfathergoingaroundthehouse,lockingthedoorsandwindows.Shelistened:thebackdoorclosed
随机试题
护士在书写交班报告时,首先应写()。
建筑装饰装修工程施工()不经穿管直接埋设电线。
根据调查组织实施主体的不同,统计调查可以分为()。
下列关于期货期权说法正确的是()。[2012年5月真题]
因旅行社原因造成旅游者未能乘坐预定的公共交通工具的,旅行社应赔偿旅游者的直接经济损失,并支付直接经济损失()的违约金。
注册会计师应当制定一个比财务报表重要性水平()的实际执行的重要性金额,以便评估风险和设计进一步的审计程序。
乙遭车祸昏迷在路上,甲途经发现后雇计程车将乙送往医院,并帮其支付医药费,在救助过程中,甲的名牌衣服因染有乙的血渍而不能使用,同时乙的贵重手表遗落在事故地点,甲因疏忽而未能发现。下列与其相关的说法不正确的是()。
Oneofthemoststrikinglyapparentinstancesofextrasensoryperceptionistheprecognitiveexperience,whenapersonhasacom
将考生文件夹下QIU\LONG文件夹中的文件WATER.FOX设置为只读属性。
Don’tgothere.Theywillhaveyou______alotofmoney.
最新回复
(
0
)