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  3. Dan Miller is a 19-year-old business student in London. He’s also the CEO of a social media company that aims to reach five mill

Dan Miller is a 19-year-old business student in London. He’s also the CEO of a social media company that aims to reach five mill

admin2022-04-20  45
问题     Dan Miller is a 19-year-old business student in London. He’s also the CEO of a social media company that aims to reach five million young Brits by 2022. "Our mission is to be the next Linkedln, but for students," he says. Miller is an example of the youngest generation of innovators that will define how we work in years to come.
    It’s hard to give a definitive age range for Generation Z (also called "iGen"), as descriptions vary among experts. But roughly, the oldest members of this group are around 22, which means some are starting to leave school, to apply for jobs and make money. This generation grew up with social media, watching people like Justin Bieber go from YouTube obscurity to global fame. The importance of social media—both in how it’s shaped Gen Z and how Gen Z will use it to reshape the workforce—can’t be overstated.
    "This is a generation that has actively had entrepreneurial opportunities growing up — in many ways, if you’ve grown up managing your personal brand on Instagram, you’re much better wired to think of yourself as an individual brand instead of a cog in an organizational machine," says Arun Sundararajan, a business professor at New York University.
    Miller echoes this sentiment: "I think social media is a big influence—everything strikes us as, ’we can start our own company. ’" It’s not hard to see where he’s coming from: on YouTube alone, young people have launched their own business of reviewing makeup, unboxing new trainers or getting strangers to watch them play video games.
    For a generation where flexible work and the gig economy have always been career options, making money from a large online following is one of many "micro-entrepreneurial" ventures that has replaced the traditional career path. "This will be the first generation that actively embraces the micro-entrepreneurial jobs as their primary way of earning a living, rather than stable, full-time employment," says Sundararajan. "The one word is ’entrepreneurial’ — that’s the critical differentiator.
    But labelling Gen Z as "entrepreneurial" is a common mistake, says Jean Twenge. She is a psychology professor at San Diego State University and author of iGen , a book about the post-Millennial generation. "Absolutely, they’re driven," Twenge says. "In some cases, it’s driven by fear, or ambition. They’re just not driven to take risk.
    Her book cites research from the University of Michigan: in 2015. over 55% of American high school students in their final year reported they were "willing to work overtime"—the highest that figure’s been since 1993. And in 2016, only 37% of university students said that "becoming successful in a business of my own" was important, compared to 50% of people the same age in 1984.
    This is the mindset of a generation that grew up during the Great Recession; "Millennials grew up in economic prosperity and thought everything [in life and in the workforce] would be easy," says Twenge. "iGen doesn’t have that illusion.
Jean Twenge cited research from the University of Michigan in her book to________.
选项 A、explain why Gen Z is keen on starting their own business
B、prove Gen Z may not be as willing to take risks as expected
C、emphasize the impact of the Great Recession on Gen Z
D、make a comparison between Gen Z and Millennials
答案B
解析 本题是推断题。根据题干中的关键词Jean Twenge和research from the University of Michigan定位至第七段。该段首句提到“她的书引用了密歇根大学的一项研究”，这句话交代了引用的事实，但并未提及引用的目的，因此需从上下文中寻找线索。上段提到“珍.特文格表示，给Z一代贴上‘创业’的标签是一个常见的错误……他们显然很有上进心，有的时候是由于恐惧或野心而上进，并不仅是因为想要冒险”。随后珍.特文格援引的密歇根大学的研究数据也表明，Z一代有些保守，不是那么愿意冒风险；而文中末段分析指出他们之所以有这种心态是因为他们成长于大衰退时期。可知，珍.特文格在书中引用密歇根大学的研究是为了“证明Z一代可能不像预期的那样愿意冒险”。故答案选B。根据“给Z一代贴上‘创业’的标签是个常见的错误”可推断，珍.特文格并不赞同Z一代热衷创业的观点，故排除A项“解释Z一代热衷创业的原因”；引用研究数据是为了说明Z一代的心态，而造成这种心态的原因并没有加以强调，故排除C项“强调大衰退对Z一代的影响”； D项“将Z一代与千禧一代作对比”不是目的，只是用以说明Z一代心态的手段，故排除。
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