Both Vega and her fans called themselves avatars because they imaged that they themselves played at the concert or attended it.

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问题 Both Vega and her fans called themselves avatars because they imaged that they themselves played at the concert or attended it.
Some businessmen have found it ______ by putting users into video-game-like virtual worlds.

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答案possible to make money

解析 本文的第七段中提到:“Marketing and record label’ executives say Web sites that put users into video-game-like virtual worlds are a unique way to reach out to audiences who are increasingly spending their time and money on the computer instead of at concerts and music stores’’。其大意是:网站让用户进入一个类似视频游戏的世界,这是一个接触听众的独特方式,它使越来越多的人反更多的时间和金钱投到网络上来这就是让生意人看到了商机。
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