首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corpora
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corpora
admin
2014-12-31
55
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
What was Kodak’ s fatal mistake?
选项
A、Its blind faith in traditional photography.
B、Its failure to see Fuji Photo’ s emergence.
C、Its refusal to sponsor the 1984 Olympics.
D、Its overconfidence in its corporate culture.
答案
C
解析
细节题。作者在最后一段倒数第二句指出Kodak’decision not to pursuethe role of official film for the 1984 Los Angeles Olympics was a major miscalculation.即柯达决定不再继续作为1984年洛杉矶奥运会的官方胶卷赞助商是一个重大的误算。由此可知,答案为C。
转载请注明原文地址:https://kaotiyun.com/show/7Lq7777K
0
大学英语四级
相关试题推荐
TenStrategiesforSuccessAbroadWorkingacrossculturesrequiresadiverseskillsetandadifferentapproachfrombusines
Newresearchshowsgirlswhoregularlyhavefamilymealsaremuchless【S1】______toadoptallkindsofextremeweightcontrol【S2】
A、Shewonderedwhymanystudentsdidn’tfinishtheirworkorseekhelp.B、Shewantedtore-experiencethecollegelifeasastud
HowtoReinventCollegeRankings:ShowtheDataStudentsNeedMostAllrankingsaremisleadingandbiased(有偏见的).Butthey’re
HowtoReinventCollegeRankings:ShowtheDataStudentsNeedMostAllrankingsaremisleadingandbiased(有偏见的).Butthey’re
Two-thirdsofAmericansareoverweightorobese.Developingcountriesarecatchingup.InChinanearly30%ofadultsaretoowid
A、Itsblack-and-whitescreenisn’tbigenough.B、Itse-newspapersdon’tcontainpictures.C、Itonlyoffersheadlinesandtopsof
Ifyouweretoldthataparticularlydelicious-lookingice-creamcone(圆筒)containeddangerouschemicals,thentoldsoonaftertha
A、Theadvertisementisprintedfineandattractivetoreaders.B、$200isreallyreasonableforaroundtripbetweenLAandNY.C、
Womenstillhaveanuneasyrelationshipwithpowerandthetraitsnecessarytobealeader.Thereisthisinternalizedfearthat
随机试题
简述分群随机抽样的一般步骤。
根据需要对象的不同,可将其分为()
下列宜采用半坐卧位的患者是
某市房地产主管部门领导王大伟退休后,与其友张三、李四共同出资设立一家房地产中介公司。王大伟不想让自己的名字出现在公司股东名册上,在未告知其弟王小伟的情况下,直接持王小伟的身份证等证件,将王小伟登记为公司股东。下列哪一表述是正确的?()
我国房地产开发统计中目前采用的销售面积指标,是指报告期已竣工的房屋面积中已正式交付给购房者或已签订(正式)销售合同的商品房屋面积。()
不属于商业核心一级资本的是()。
Peopleincommunitieshaveslowlybeenpushedapartthroughtheyears,mostlybecausepeoplesimplyaren’ttakingthetimetosa
教师在讲解定理之后,一般都会讲例题,在学习的开始阶段,学生既能记住定理,又能记住例题,经过一段时间,学生只记住定理却忘记了例题。这可以用遗忘的_________来解释。
请根据图示网络结构回答问题。填写路由器RG中相关的路由表项①至⑥。
函数sstrcmp()的功能是对两个字符串进行比较。当s所指字符串和t所指字符串相等时,返回值为0;当s所指字符串大于t所指字符串时,返回值大于0;当s所指字符串小于t所指字符串时,返回值小于0(功能等同于库函数strcmp())。请填空。#in
最新回复
(
0
)