首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
admin
2017-02-13
33
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded
【C7】
选项
答案
D
解析
空格前为40%,所以空格应填入名词。给出的名词中reduction意为“下降”;deduction意为“扣除”。本句指的是六折,故正确答案为D。
转载请注明原文地址:https://kaotiyun.com/show/7Pi7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledSpamMessages.Youshouldstartyouressaywithabrie
Forthispart,youareallowed30minutestowriteashortessayaccordingtothefollowingrequirement.Youshouldwriteatlea
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
随机试题
Listentothefollowingpassage.Altogetherthepassagewillbereadtoyoufourtimes.Duringthefirstreading,whichwillbe
哪种疾病的病原体不能从患者粪便中排出
TIA发作,症状一般持续多长时间
患儿6岁,生长发育落后,曾经多次患肺炎,平时无发绀。听诊于胸骨左缘上方闻及一连续性“机器”样杂音,伴水冲脉、指甲床毛细血管波动。该患儿的血流动力学改变主要为
在Word编辑状态下,通过()可以选中整个文档内容。
某公司正着手编制2011年5月的现金预算。有关资料为:(1)2011年2—4月份的产品销售收入分别为300000元、320000元和350000元,预计5月份的销售收入为400000元,估计的收款情况为:当月收款50%,次月收款30%,再次月收款20%。
未成年人享有生存权、发展权、受保护权、参与权等权利,国家根据未成年人身心发展特点给予()保护,保障未成年人的合法权益不受侵犯。
电子现金,又称数字现金,是现金的电子化。它的主要特点是(36)。
Whatarethespeakersmainlydiscussing?
A、Gobacktothemodelingagency.B、Gobackhome.C、Holdupaconference.D、Goaroundthecompany.D
最新回复
(
0
)