首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
admin
2011-05-16
107
问题
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief executive of the Worcester — based research company, Scintilla, the color of a product can dictate the strength of its sales.
His company has pioneered a method of testing consumer response to color which he claims can predict, with 90% accuracy, sales of a new product for up to 18 months after the launch. The method, "Chromtest" , has been used to test everything from ladies’ dresses to sunglasses. Clients include Parsifal Lager, Amir Fashions, Coloroll Wallpaper and Meadowcourt China.
Color, says Mr. Crowe, is critical in ensuring product acceptance. It is not merely a case of choosing an acceptable primary color — shades, tones and texture can all have a bearing on the consumer’ s final choice.
" We could take 10 colors, each with six shades and virtually guarantee that two of the shades would be most popular with 80% of the people interviewed, " he said. " Products are associated with lifestyle: most kitchens are now in wood so if you make toasters you don’t want a color that is unsuitable. " Mr. Crowe, a former lecturer at the Institute of Marketing, formed Scintilla in 1992 with the help of a $ 5, 000 second mortgage. First year turnover was $ 100, 000. This year with 30 staff it will be ten times that. Chromtest, which was developed with the help of Crowe’ s artist wife, Susanne, now accounts for around 70% of turnover and provides most of the profits.
Crowe admits that British companies still have their doubts, though he says a few retailers now insist that products are color screened before they are allowed on their shelves. He contrasts this with European manufacturers who commission over half the company’ s works.
European tests do vary dramatically, however, and Crowe argues that, as with branding, color and design for pan-European products carry numerous pitfalls. For example, a recent test of a brown dinner service in Britain, Germany and France shows that while consumers in the first two countries like the product, Parisians will not eat off brown plates.
Crowe set up Scintilla with
选项
A、$ 10, 000 gift from his wife.
B、$5, 000 loan.
C、$ 10, 000 share capital.
D、$ 5, 000 retained earnings.
答案
B
解析
见第四段第三句,“在5,000美元的第二抵押权贷款帮助下建立公司”。
转载请注明原文地址:https://kaotiyun.com/show/7Rxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
WhydidPresidentBushvetothepreviouswarspendingbill?
Lastyear,howmanyflightstraveledthroughO’HareaccordingtotheFederalAviationAdministration?
Researcherssaidthatchildrendonotnecessarilydevelophealthybonesinareportthatstresses______consumptionofcalcium-
Studythefollowinggraphandcartooncarefullyandwriteanessayinwhichyoushould1)describethegraphandcartoon
Studythefollowingcartooncarefullyandwriteanessayin35minutes.Youressayshouldmeettherequirementsbelow:(1)Wr
ReadthefollowingpassagecarefullyandthentranslatetheunderlinedsegmentsintoChinese.Yourtranslationshouldbewritten
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubth
Aweathermapisanimportanttoolforgeographers.Asuccessionofthreeoffourmapspresentsacontinuouspictureofweather
Greenspacefacilitiesarecontributingtoanimportantextenttothequalityoftheurbanenvironment.Fortunatelyitisnolon
随机试题
用酸性焊条焊接时,药皮中的萤石在高温下会产生氟化氢有毒气体。()
允许外国企业参与合作开发我国海洋石油资源需要坚持的原则。
造成不良社会后果的政策僵化现象来源于过分注重
患者,男性,35岁。患甲亢5年,突发高热2天,伴大汗淋漓、心慌、气喘,不能平卧。查体:T39.5℃,HR130次/分,双肺可闻及中小水泡音。不宜用的药物是
A.脑血管病、心脏病、恶性肿瘤B.肺结核、心脏病、恶性肿瘤C.呼吸系统疾病、急性传染病、肺结核D.恶性肿瘤、急性传染病、肺结核E.恶性肿瘤、脑血管病、呼吸系统疾病20世纪50年代以前,死亡原因居前3位的是
根据《建设工程工程量清单计价规范》GB50500—2013,关于投标总价的说法,正确的是()。
《商业银行法》规定,商业银行贷款余额与存款余额的比例()。
在冬天,一些地方的人们用煤炉取暖,因门窗紧闭而发生煤气中毒的现象时有发生,其原因是()。
根据以下资料,回答下列问题。2012年,某省加大扶持贫困残疾人力度,财政投入扶贫资金3816.3万元,比上年大幅增长18%。扶持贫闲残疾人56561人,脱贫35110人。享受优惠政策的贫困残疾人117727人,比上年增加3%。截至2012年底,城
Manyfirmsfailbecausewhentheybeginexportingtheyhavenotresearchedthetargetmarketsordevelopedaninternationalmark
最新回复
(
0
)