首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
admin
2010-03-26
35
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision.
【B9】
选项
答案
Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.
解析
转载请注明原文地址:https://kaotiyun.com/show/7Xk7777K
0
大学英语四级
相关试题推荐
Withinthe1980sandearly’90s,theearningsofwomenofalleconomiclevelsweregettinglessandlesscomparedwiththeirmal
Duringtelevision’sfirst20years,deafpeoplemissedmostofthefunbecausethey______."opencaptions"arecaptionsthat_
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-DPRKrelations.ConfrontationhasdominatedSino
A、Danisn’taverygoodviolinist.B、Someoneelseshouldmaketheintroduction.C、Therewillbeothermusicianstointroduce.D、
Classifiedadvertisingisdifferentfromdisplayadvertisingbecause______.Whatsortofattitudedopeoplehavewhentheyloo
1.说明自己的身份和租房的目的;2.简单叙述理想公寓的条件;3.费用问题和联系方式。ApartmentWanted
A、Shehasn’tcleanedherroomeither.B、Sheleftherroomontimethismorning.C、Shecanhelpthemancleanuphisroom.D、She
OnJanuary1,2002,theEuro______.WiththeuseoftheEuro,interestratesareadjustednotbytheindividualcountriesbutb
A、Shefeltembarrassedinclass.B、Shehadnotcompletedherassignment.C、Herpresentationreceivedapoorgrade.D、Shewasuna
A、$240,B、$200.C、$300.00D、$120.00D
随机试题
A.地高辛B.卡托普利C.硝酸甘油D.硝苯地平心绞痛发作伴高血压宜选用
肠外营养发生导管性脓毒症时,应立即采取的措施为
以下不属主死的恶色者为
下列关于水喷雾灭火系统喷头压力的说法,错误的是()。
企业用库存现金支付业务招待费800元,应确认管理费用800元。()
甲公司和乙公司同为A集团的子公司,2013年5月1日,甲公司以无形资产和固定资产作为合并对价取得乙公司80%的表决权资本。无形资产原值为1000万元,已计提摊销额为200万元,公允价值为2000万元;固定资产原值为300万元,已计提折旧额为100万元,公允
一般来说,职能管理部门是总经理的参谋和助手,其对业务部门实行的是()。
下列叙述中,正确的是()。
DreamsStudiesshowthatindreamsthingsareseenandheardratherthatthought.Intermsofthesenses,visualexperience
They______tohearthattheirfootballteamwonagreatvictoryovertheopponentteam.
最新回复
(
0
)