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  3. Electronic mail has been in widespread use for more than a decade, simplifying the flow of ideas, connecting people from distant

Electronic mail has been in widespread use for more than a decade, simplifying the flow of ideas, connecting people from distant

admin2017-07-31  84
问题     Electronic mail has been in widespread use for more than a decade, simplifying the flow of ideas, connecting people from distant offices and eliminating the need for meetings, but E-mail should be carefully managed to avoid unclear and inappropriate communication. As time goes on, and more people surf the Net, the amount of unsolicited e-mail grows. Some folks reasonably assume that cyberspace mirrors many aspects of other forms of communications. It would seem that since telemarketing and direct mail are successfully used as marketing techniques for many businesses, it should follow that direct e-mail, or unsolicited e-mail, should also work. This topic is hotly debated between experienced Internet users and newcomers.
    Unlike receiving promotional materials through the mail or over the phone, e-mail does carry a cost to the recipient. "Bandwidth" is used every time an e-mail message is sent and places a load on existing resources. The process of sending unsolicited e-mail to large, untargeted lists, or through mailing list discussion groups or Usenet newsgroups, is known as "spamming". Spamming wastes bandwidth. Imagine if it became common practice for businesses to market this way. Not only would it be annoying for many, the load on the system would translate to higher access fees. Unlike regular mail where the sender pays the cost of delivering the mail, e-mail is cheap to send, and in some cases, expensive to receive.
    Many businesses responsibly market by e-mail, for example, by inviting existing customers or website visitors to receive future e-mail announcements. Some of the free e-mail services are advertiser supported and hence using e-mail marketing in an up front acceptable manner. Hopefully, this will be the norm, rendering the inconvenience of spam a thing of the past.
Which of the following can best sum up the text?
选项 A、The trend towards e-mail marketing must be stopped.
B、E-mail marketing has changed a lot since it first began a decade ago.
C、E-mail marketing is unproductive when used incorrectly.
D、E-mail marketing messages must be managed wisely.
答案D
解析 本题考查的是文章的主旨。从原文的“E—mail should be carefully managed to avoid unclear and inappropriate communication．”可知，D项为正确答案。
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