首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people pac
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people pac
admin
2013-10-30
56
问题
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home—a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession, online retail in the U.S. grew 11% last year, according to a report released this March from Forrester Research. More than 150 million people—about two-thirds of all Internet users in the U.S.—bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
C)One of the first known Web purchases took place in 1994. It was an Italian pizza with mushrooms and extra cheese from Pizza Hut, a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually, a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection, says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted, the Internet was a solution.
D)The big sellers were "hard goods," those things you didn’t have to touch, feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. "As the Internet has evolved, it’s become a channel where you can buy anything," Davis says. "You can buy fragrances(香水)—something you would have normally thought you would need to go to a store and actually experience before you decided to buy."
E)Part of the shift has to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their credit-card information online, Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information, which has given rise to a painless checkout process.
F)And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first, sites such as Zappos, which specializes in shoes, and Piperlime, which sells clothes and accessories, offer free shipping on returns. If you buy it, try it and don’t like it, having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed, Bath & Beyond and Buy.com feature product videos that allow shoppers to see, for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with flat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online. According to Bain & Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 8% worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Choo, Hugo Boss and Donna Karan, all of whom sell, or will soon start selling, products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
H)All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday—the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales, customers are more comfortable doing shopping online than ever. 83% of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
I)While retailers were initially terrified of what bad reviews could do to their bottom line, they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears, says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. "It helped us build customer trust," he says. "It put us in a special place with customers in that they could come to the site and get honest and comprehensive—and over time, very substantial—firsthand knowledge from other customers." Berman says the company has some reviewers who take online shopping to heart. "There are some customers who are extraordinarily proud of being one of our top reviewers—they take their job really seriously." Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots, the company’s original specialty has not been forgotten.
It is Amazon’s tradition to make office’s desks out of doors.
选项
答案
A
解析
本题与Amazon相关,定位可缩小至A段至C段及I段。A段最后一句提到,最初,亚马逊的书是在一扇新房子中多出来的门所制成的桌子上打包的,而这一做法一直保留至今。原文a practice the company continues today与题目中的tradition对应,题目中的desks out of doors也与原文所述一致,故确定答案为A。
转载请注明原文地址:https://kaotiyun.com/show/7nS7777K
0
大学英语四级
相关试题推荐
A、Youshouldtrytotalkwithyourself.B、Youshouldthinkaboutpeoplethatcanhelpyou.C、Youshouldtrytodrawonapositiv
A、Internationalchildren’sprojects.B、Socialandenvironmentalprojects.C、Projectsforpeoplewithnomoney.D、Projectsinvolv
Itishardtogetanyagreementontheaccuratemeaningoftheterm"socialclass".Ineverydaylife,peopletendtohaveadiff
Hewroteinhiswill,afterhisdeath,thebusinesswouldbehanded______tohisson.
Suchproblemsreceived______attentionatthistime;itisclearthatnothingwasbeingtakenforgranted.
Whatisthepassagemainlyabout?Whichofthefollowingisregardedasthebestwayofbroadeningknowledgebymostpeoplein
1.现在有许多大学生沉溺于网络游戏;2.沉溺于网络游戏给大学生带来的影响;3.建议大家远离这种消遣方式。SteppingAwayfromOnlineGames
Specialistscallthefeelingswhichpeopleexperiencewhentheycometoanewenvironmentcultureshock.Wherearethreestages
随机试题
白斑的好发部位是
()负责监督、指导工程安全鉴定工作和质量事故的调查、处理工作。
《合格境内机构投资者境外证券投资管理试行办法》规定,符合条件的境内基金管理公司和(),经中国证监会批准,可在境内募集资金进行境外证券投资管理。
在集合资产管理计划说明书中,集合计划有关当事人介绍包括( )。
两个月前,高奶奶因脑中风导致瘫痪,生活不能自理,语言表达也有困难。高奶奶的女儿因工作繁忙,没有更多时间照顾老人,请了住家保姆照顾高奶奶。社会工作者小王入户探访后认为高奶奶可能存在被疏于照顾的问题,因为她发现()。
青少年的发展过程中充满矛盾,被称为“危险期”的时期是()。
[*]
某微型机字长16位,若采用定点补码整数表示数值,最高1位为符号位,其他15位为数值部分,则所能表示的最小整数为(1)____,最大负数为(2)_____。(2)____A.+1B.-215C.-1D.-216
能从“全国计算机等级考试”中取出“等级”2字的函数是______。
A、Theyconcealduesaboutthesocialroleofartists.B、Theyarefewinnumber.C、Theydepictimportanthistoricalevents.D、The
最新回复
(
0
)