首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
admin
2010-07-06
64
问题
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies the distinction has become obscure because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different, Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
Shopping goods that are considered as basically the same are those
选项
A、that satisfy similar needs of the consumer.
B、that consumers don’t care where to buy them.
C、that consumers spend much time to look for.
D、that can be found in nearly every shop.
答案
B
解析
本题考查推断理解。第五段指出:“选购商品(shopping goods)分作两类:可以看作基本相同的商品和视作不同的商品,前者如:家用器具(home appliances),电视机、汽车;购买这类商品时,消费者一旦选定式样,主要关心的是如何以最便宜的价格买到手”。可见,消费者并不在乎到什么地方去买,只要能买到便宜的即可。故选项 B 最符合原文含义。
转载请注明原文地址:https://kaotiyun.com/show/7oDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Culturalglobalization,formany,meansWesternizationorAmericanization.Animportantdistinctionconcerningtoday’scultural
Culturalglobalization,formany,meansWesternizationorAmericanization.Animportantdistinctionconcerningtoday’scultural
America—thegreat"meltingpot"—hasalwaysbeenarichblendofculturaltraditionsfromallovertheworld.ManyAmericanfamil
YouwillhearaconversationbetweenMissGreen,aneducationaljournalist,andProfessorWilson,anexpertineducationalstudi
YouwillhearaconversationbetweenMissGreen,aneducationaljournalist,andProfessorWilson,anexpertineducationalstudi
WorldleadersmetrecentlyatUnitedNationsheadquartersinNewYorkCitytodiscusstheenvironmentalissuesraisedattheRio
Whereispopulationgrowthhappening?
Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,
WorldleadersmetrecentlyatUnitedNationsheadquartersinNewYorkCitytodiscusstheenvironmentalissuesraisedattheRio
随机试题
试述利益集团和民族主义对国际市场营销活动的影响。
膝关节正位片中,髌骨与股骨重叠,此现象称
寻常疣的外治,应选用
可用灭菌溶液微粒结晶法制备鸦胆子油注射液属于
以下对证券投资基金当事人说法错误的是:()
在混凝土及钢筋混凝土芯柱施工中,待砌筑砂浆强度大于多少时,方可灌注芯柱混凝土?
请认真阅读下列材料,并按要求作答。
当下中国文学描写官斗、职斗、婚斗、家斗的作品比较流行,这些作品中包含了不少对日常生活中权术和心机的描写。这样的写作有可能削弱文学对社会的积极影响。文学有必要与正义结盟,形成诗性正义,以提升生活。作者想表达的主要观点是()。
A、游泳B、办护照C、买东西D、办签证延期D男的说“我的签证要到期了,我得去办延期”,所以选D。
A、Thewomanishavingajobinterview.B、Thewomanisaskingforapromotion.C、Thewomanisapplyingforajob.D、Thewomanis
最新回复
(
0
)