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  3. Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

admin2011-01-17  25
问题     Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribution involves warehousing, transporting and keeping inventory of manufactured products. Take an everyday product like fabric softener. After it comes off the assembly line, it’s packed in cartons and tracked to warehouses around the country. When orders come in from retailers, the fabric softener is delivered to supermarket shelves. This is distribution.
    Probably the most crucial area for controlling costs is inventory. Companies don’t want to overproduce and have unsold stock of their product piled up in warehouses.  Wholesale companies and large retail chains employ several techniques for inventory control. This is where the computer revolution really had an impact. Computerized information systems give precise and up-to-date accounts of inventory on hand. And the field of distribution offers good entry- level jobs for persons with training in computer programming or data processing.
    Overseeing the whole area of distribution is the distribution manager. This job is becoming increasingly important and can lead to an executive position.
Why are computers important in distribution?
选项 A、They can accurately report on inventory.
B、They provide good training in computer programming.
C、They make it easier for managers to supervise people.
D、They train people for executive positions.
答案A
解析 通过题干上的关键词computers找到本题的依据句(Computerized information systems give precise and up-to-date accounts of inventory on hand．)，其他选项的内容都属于无关信息。
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