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  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

admin2014-01-07  53
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognitioa We are witnessing a globalization of our sporting culture.
    That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does mem literally a world of good to see this unofficial world championship become just that.
    This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
    The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting mat soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Which of the following is NOT related to the massive changes?
选项 A、Good economic returns.
B、Revival of sports.
C、Communications technology.
D、Marketing strategies.
答案B
解析 根据第3段的第2句可知，一些跨国公司希望从中获得更多的利润回报，由此可排除A；根据第4段的第1句，通讯科技使运动全球化成为可能，而商业营销方面的考虑则促使其发生，由此可排除C、D。B在文中根本没有提及，符合题意，为正确选项。
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