2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

admin2011-03-07  100
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C7】
选项 A、except
B、except for
C、instead of
D、besides
答案C
解析 篇章题。上下文理解题。空格后面的内容尤其是is easiest to produce(最容易生产)明显与市场营销概念冲突，但与“一般销售”的特点却相合，而后半句指出根据市场营销的要求“生产者和经营者首先”做什么，可以推出作者在否定前面的内容，肯定后面的做法。instead of“不是……而是”，表示对前者的否定，对后者的肯定，如：Instead of working for a big company，she became a free—lancer．她没有为大公司打工，而是做了一名自由撰稿人。由此可见，in-stead of正合题意，因此，为正确答案。besides“除此之外，还……”，besides后面所跟的内容是被包括在内的，如：Besides somebooks，he gave me some pocket money．除了书以外，他还给了我一些零用钱。也就是说他既给了我书，又给了我零用钱。显然，此处不合题意。except“除……之外”，表例外的情况，如：Everyone went exceptme．除我之外大家都去了。except for“除……之外，除去，撇开”，如：The table isin good condition except for this leg．除了这条腿以外，这张桌子还是很好的。从以上分析可看出except和except for均不合题意。
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