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Like a tired marriage, the relationship between libraries and publishers has long been reassuringly dull. E-books, however, are
Like a tired marriage, the relationship between libraries and publishers has long been reassuringly dull. E-books, however, are
admin
2015-03-28
35
问题
Like a tired marriage, the relationship between libraries and publishers has long been reassuringly dull. E-books, however, are causing heartache. Libraries know they need digital wares if they are to remain relevant, but many publishers are too wary of piracy and lost sales to co-operate. Among the big six, only Random House and HarperCollins license e-books with most libraries. The others have either denied requests or are reluctantly experimenting. In August, for example, Penguin will start a pilot with public libraries in New York.
Publishers are wise to be nervous. Owners of e-readers are exactly the customers they need: book-lovers with money (neither the devices nor broadband connections come cheap). If these wonderful people switch to borrowing e-books instead of buying them, what then?
Electronic borrowing is awfully convenient. Unlike printed books, which must be checked out and returned to a physical library miles from where you live, book files can be downloaded at home. Digital library catalogues are often browsed at night, from a comfy sofa. The files disappear from the device when they are due (which means no late fees, nor worry about lost or damaged books).
Awkwardly for publishers, buying an e-book costs more than renting one but offers little extra value. You cannot resell it, lend it to a friend or burn it to stay warm. Owning a book is useful if you want to savour (品尝) it repeatedly, but who reads "Fifty Shades of Grey" twice?
E-lending is not simple, however. There are lots of different and often incompatible e-book formats, devices and licences. Most libraries use a company called OverDrive, a global distributor that secures rights from publishers and provides e-books and audio files in every format. Some 35m titles were checked out through OverDrive in 2011, and the company now sends useful data on borrowing behaviour to participating publishers. Yet publishers and libraries are worried by OverDrive’s market dominance, as the company can increasingly dictate fees and conditions.
Library boosters argue that book borrowers are also book buyers, and that libraries are vital spaces for readers to discover new work. Many were cheered by a recent Pew survey, which found that more than half of Americans with library cards say they prefer to buy their e-books. But the report also noted that few people know that e-books are available at most libraries, and that popular titles often involve long waiting lists, which may be what inspires people to buy.
So publishers keep tweaking ( 对……稍作调整) their lending arrangements in search of the right balance. Random House raised its licensing prices earlier this year, and HarperCollins limits libraries to lending its titles 26 times. Penguin plans to keep new releases out of libraries for at least six months, and each book will expire after a year. The story of the library e-book is a nail-biter.
What does the author mean by saying "The story of the library e-book is a nail-biter." (Line 4, Para. 7)?
选项
A、Many problems about e-book lending need to be solved.
B、It is wise for publishers to cooperate closely with libraries.
C、Cooperation between publishers and libraries is a win-win strategy.
D、Libraries will dominant the book market by lending e-books.
答案
A
解析
末段主要讲述了出版商如何通过调整借阅政策以寻求其在电子书中的利益平衡,其中提到了兰登书屋、哈珀科林斯和企鹅出版集团的政策调整,最后指出,图书馆与电子书的故事……,由此可以推断,作者此处想说明的是A)“电子书的借阅还有很多问题需要解决”。其他三项都与本段无关,予以排除。
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0
大学英语六级
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