首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-02-20
76
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer.
答案
B
解析
细节判断题。本题答案来自于第一段的第二句话“Not too many yares ago, most industries concentrated primarily on the efficient production of goods...”,所以选B)。
转载请注明原文地址:https://kaotiyun.com/show/7vt7777K
0
大学英语四级
相关试题推荐
Apassportistheonlyuniversallyacceptedformofidentificationaroundtheworld.Normally,ittakes______orsotoprocess
Apassportistheonlyuniversallyacceptedformofidentificationaroundtheworld.Forroutineservices,passportsforadults
ChinaandJapan’sforeignministerhasmadeanagreementlastTuesdaytosetupameetingbetweenthetwosidessoon.BohaiInd
Whatisthedefinitionoftribalism?Accordingtothepassage,whichofthefollowingstatementsiswrong?
Cultureisthesumtotalofallthetradition,customs,beliefs,andwaystolifeofagivengroupofhumanbeing.Inthissense
A、It’sinteresting.B、It’sFrench.C、It’swellwritten.D、It’sausefulsource.BWhichoftheseisnotgivenasareasonforusi
A、Allpeoplearelessintelligentinsummerthanintheotherseasonsoftheyear.B、Heathasnoeffectonpeople’smentalabili
Duringthepastfewweeks,newspapersonbothsidesoftheAtlantichaverevealedinbreathlesstermsthelatestplantoinvade
A、Theywillremainstable.B、Theywillberaised.C、Theyhavebeenchangingallthetime.D、Theyaredetermineddirectlybythe
FantasyFlight:ChiakiMukai,Japan’sFirstFemaleAstronautRaisedbyaworkingmotherinGunmaPrefecture,aplaceknownf
随机试题
诊断肺炎,主要的肺部体征是()
常见的金融风险类型包括()。
2003年4月20日,中国移动通信集团公司正式成立。()
1.Whydoairplanestakelongertoflywestthaneast?Itcantakefivehourstogowest-eastfromNewYork(NY)toLondonbut
人民警察必须做到()。
通过变动财政收支及其平衡状态,即可有效地调节社会总供给与总需求的平衡关系,这种财政政策手段是()。
总监理工程师的代表经授权后,可以承担的职责包括(64)。①审查和处理工程变更②审查分包单位资质③调换不称职的监理人员④参与工程质量事故调查⑤调解建设单位和承建单位的合同争议
如下数据定义语句:DimX,YAsInteger以上语句表明( )。
有如下程序:#includeusingnamespacestd;classA{public:A(inti=0):r1(i){}voidprint(){cout
Inthenearfuturethecomputers(use)______evenmorewidely.
最新回复
(
0
)