首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-11-13
63
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
When did the green third wave come?
选项
A、When environmental concern rise.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
A.当环保意识增强的时候。B.当广告商们规范其广告的时候。C.当广告规范化的时候。D.当环保广告深入到广大的消费者心中的时候。此题为细节题,该题的答案可以在最后一段的最后一句话里找到。Some believe that we’ve nowentered green advertising’s third wave,where environmental concern is now part ofthe mainstream.所以正确答案是D。
转载请注明原文地址:https://kaotiyun.com/show/80HC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Americansocietyisnotnap(午睡)friendly.Infact,saysDavidDinges,asleepspecialistattheUniversityofPennsylvaniaSchool
Electricalenergy______fromthesuninaroundwayisthemostwidelyusedenergytoday.
Accordingtosociologists,thereareseveraldifferentwaysinwhichapersonmaybecomerecognizedastheleaderofasocialgr
Asuccessfulscientistneeds______ifhewantstomakehypothesis(假设)ofhowprocessesworkandhoweventstakeplace.
Theautomobilehasgivenpeopleincrediblefreedomofmovement.Itenablesthemtodecidewhereandwhentheywanttogo.Theau
A、ItwasaboutanimmigrantfamilyfromPakistanandEngland.B、ItwasaboutculturaldifferencesbetweenPakistanandEngland.
A、Flyinglikeabird.B、GoingbackintimeandmeetMozartC、WinningthegoldmedalinthepolevaultingattheOlympicGames.D
Poorhealthandlackofmoneymaybothbe______toeducationalprogress.
Withthemapofthecitytohelpthem,theyhadno______theplace.
随机试题
我国商业银行之间的竞争日趋激烈,普遍面临着收益下降、产品/服务成本增加、创新不足的发展困局。为有效提升中长期竞争能力和优势,各商业银行应重视并强化()的管理。
A.虎杖B.金钱草C.萹蓄D.通草功能利尿通淋,杀虫止痒的药物是
青霉素治疗何种疾病时可引起赫氏反应
投资项目负债筹资方式可以是()。
噪声源的测量量包括( )。
通达公司为A股上市公司,2013年为调整产品结构,公司拟分两阶段投资建设某特种钢生产线,以填补国内空白。该项目第一期计划投资额为10亿元,第二期计划投资额为5.05亿元,公司制定了发行分离交易可转换公司债券的融资计划。经有关部门批准,公司于2013年
方针目标制定的程序包括()。
党的十八大报告指出,必须更加自觉地把()作为深入贯彻落实科学发展观的基本要求。
Writeanessayof160-200wordsbasedonthefollowingdrawing.Inyouressay,youshould1)describethedrawingbriefly,
Priortothe20thcentury,manylanguageswithsmallnumbersofspeakerssurvivedforcenturies.Theincreasinglyinterconnected
最新回复
(
0
)