首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2014-03-02
99
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
The phrase "back off" in boldface in this contest probably means ______.
选项
A、to keep promise of fulfilling the contracts
B、to avoid making as many deals as before
C、to refrain from doing business with schools
D、to yield in claims while making a contract
答案
D
解析
第三段说学校是与当地的小批发商(local bottlers)签约的,总公司只能要求(而无法保证)这些小批发商签约时做些让步。所以正确答案是D(签约时降低要求)。
转载请注明原文地址:https://kaotiyun.com/show/83QO777K
0
考博英语
相关试题推荐
Forover30years,DonaldKroodsmahasworkedtodisclosesuchmysteriesofbirdcommunication.Throughfieldstudiesandlabora
Thegovernmentistryingtodosomethingto______betterunderstandingbetweenthetwocountries.
WhenIdecidedtoquitmyfulltimeemploymentitneveroccurredtomethatImightbecomeapartofanewinternationaltrend.
Withthecombinationofintelligenceand______skills,peoplehavefoundwaystouseplantandanimalresources,mineralores,fu
Centralcitiesalwayshavebeenhospitabletoentrepreneurs,becausetheyprovideeasy______tobuyersandproducers.
Freemedicalserviceis______tonearlyallthecollegestudentsinChina.
Whenhelefthighschool,he______togotocollegeandstudyforadegree,ratherthangetajobstraightaway.
Idon’treallyknowhowto______theproblem.
Despitethegeneralnegativefindings,itisimportanttorememberthatallchildrenwholivethroughadivorcedonotbehavein
Writeacompositionofabout250wordsonthefollowingtopic.RemembertowriteyourcompositiononAnswerSheetII.
随机试题
肺通气的原动力来自
入射光子能量恰好等于原子轨道的结合能时,光电效应的产生概率发生下列哪种变化
选择舌杆做大连接体后,通常在口内距龈缘距离应为
男,35岁。高热,皮肤瘙痒半月,右颈及锁骨上淋巴结肿大,无压痛,互相粘连,血红蛋白90g/L,白细胞10×109/L,中性66%,淋巴24%,骨髓涂片找到R—S细胞。首选的治疗方案是
下列有关可供出售金融资产的会计处理中,正确的有()。
按照职业性质划分,可将导游员分为()。
与利他行为呈负相关的是()。
作为数据的一种表示形式,图表是动态的,当改变了其中()之后,Excel会自动更新图表。
气功
AccordingtotherecentresearchofNortheasternUniversity,our________sensitivitydecreaseswithage.Byage60,mostpeopleh
最新回复
(
0
)