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  3. Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artist

Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artist

admin2021-09-17  21
问题    Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artists are a bunch of pretentious wasters. Bosses may stick a few modernist paintings on their boardroom walls. But they seldom take the arts seriously as a source of inspiration.
   The bias starts at business school, where "hard" things such as numbers rule. It is reinforced by everyday experience. Bosses constantly remind their underlings that if you can’t count it, it doesn’t count. Few read deeply about art. Sun Tzu’s The Art of War does not count. Some popular business books rejoice in their vulgarism: consider Wess Robert’s Leadership Secrets of Attila the Hun.
   But lately there are welcome signs of a thaw on the business side of the great cultural divide. Business presses are publishing a series of books such as The Fine Art of Success, by Jamie Anderson.
   Mr. Anderson points out that many artists have also been superb entrepreneurs. Damien Hirst was even more enterprising. He not only realised that nouveau-riche collectors would pay extraordinary sums for dead cows and jewel-encrusted skulls. He upturned the art world by selling his work directly through Sotheby’s, an auction house. Whatever they think of his work, businesspeople cannot help admiring a man who parted art-lovers from ￡ 75.5 million on the day that Lehman Brothers collapsed.
   Studying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time "messaging" yet few are much good at it. Half an hour with George Orwell’s Why I Write would work wonders.
   Studying the arts can also help companies learn how to manage bright people. Rob Goffee of the London Business School points out that today’s most productive companies are dominated by what they call "clevers" , who are the devil to manage. They hate being told what to do by managers, whom they regard as dullards. They refuse to submit to performance reviews. In short, they are prima donnas.
   Studying the art world might even hold out the biggest prize of all-helping business become more innovative. Companies are scouring the world for new ideas. In their quest for creativity, they surely have something to learn from the creative industries. Look at how modern artists adapted to the arrival of photography, a technology that could have made them redundant, or how J. K. Rowling kept trying even when publishers rejected her novel.
   
Which book might be thought by the author as having the least value?
选项 A、The Art of War
B、Leadership Secrets of Attila the Hun
C、The Fine Art of Success
D、Why I Write
答案B
解析 推断题。根据题干和选项中的书名回归到原文进行定位。第二段末尾大意为：管理者虽然不会研读艺术书籍，可是却会读粗俗易懂的《阿蒂拉的领导诀窍》。由此可见，作者认为这本书粗俗易懂、价值不大。故B项为正确答案。
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