首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. D浏览选项可知,此题可能与某事存在的问题有关。根据短
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. D浏览选项可知,此题可能与某事存在的问题有关。根据短
admin
2012-10-11
115
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
浏览选项可知,此题可能与某事存在的问题有关。根据短文中提到的... consumers realized that some companies made false claims and exploited the movement... 可知.许多公司都利用环保运动发布假声明,由此可知早期的绿色广告具有欺骗性,故选D项。
转载请注明原文地址:https://kaotiyun.com/show/8Db7777K
0
大学英语六级
相关试题推荐
WhenGarrettstayedathome,shewaspreventedfromexpectingtoreturntoscienceby______.WhenGarrettisachemistryprofe
Sincethepre-historictimes,manhashadanurgetosatisfyhisneeds.Beithunger,shelterorsearchforamate,hehasalway
TheBureauofLaborStatisticspredictssomejobsectorsstillwillbehotbetween2008and2018EXCEPT______.Forstudentsma
America’s-mostpopularnewspaperwebsitetodayannouncedthattheeraoffreeonlinejournalismisdrawingtoaclose.TheNewY
TheEskimoisperhapsoneofthemosttrustingandconsiderateofallIndiansbutdoesn’tseemstobe______thewelfareofhisa
______(让世界发展如此之快的)isthemodemscienceandtechnology.
A、Hewillprobablyfail.B、Thechanceishalf-and-half.C、Hewillprobablygetthejob.D、Heisnotsatisfiedwiththeoffer.C由
A、Takeiteasyandletitbe.B、Consultthescienceteacher.C、Improvetheteachingskills.D、StopteachingPaulafterclass.A对
Somestudentsarenotadequatelypreparedforcollege.Shouldweturnthemaway?Deceivethem?Ormodifyourproduct?Americans
A、ItisatheatrewhichBrianlovesverymuch.B、ItisaplaywhichhaswonBriangreatsuccess.C、ItisacitywhichgivesBria
随机试题
若要对正在编辑的文档进行备份或以另外一个文件名保存文档,使用“文件”功能区中的()
Alotofkidsaregettingonlinethesedays-sharingdata,talkingaboutsocialissues,meetingadultsaswellaskids,andlea
良性高血压病时,细动脉硬化的病理改变是
依据《建设工程委托监理合同(示范文本)》规定,属于附加的监理工作是( )。
主体结构施工阶段安全生产的控制要点包括( )。
俗话说:“人逢喜事精神爽。”这种情绪状态属于()
在发生有毒气体泄露及其他易燃、易爆、剧毒、放射性等危险物质险情后,处警人员到达现场的做法,不恰当的是()。
A、 B、 C、 D、 B每组前两个图形叠加去同存异得到第三个图形。
写出下列句子的拼音。老张打算明天去西安看看秦始皇兵马俑。
A、 B、 C、 A
最新回复
(
0
)