首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-03-11
69
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably
【S3】
选项
答案
N
解析
转载请注明原文地址:https://kaotiyun.com/show/8Gr7777K
0
大学英语四级
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Inspiteof"endlesstalkofdifference",Americansocietyisanamazingmachineforhomogenizingpeople.Thisis"thedemocrati
In1812,inavillagenearParis,alittleboyhithimselfintheeyewithoneofhisfather’s【B1】______tools,andbecameblind.
In1812,inavillagenearParis,alittleboyhithimselfintheeyewithoneofhisfather’s【B1】______tools,andbecameblind.
Iama27-year-oldsinglemother.IamalsotravellingtheroadtomyPh.D.inpsychology.IdonotbelieveIamsodifferentf
Theword"sport"firstmeantsomethingthatpeopledidintheirfreetime.Lateritoftenmeant【B1】______wildanimalsandbi
A、Janemaybecaughtinatrafficjam.B、Janeshouldhavestartedalittleearlier.C、HeknowswhatsortofpersonJaneis.D、He
Advancedtechnologyhasalreadypushedhumanbeingtoedges,suchastheproductionofweaponsofmassdestruction,thedestruct
A、Iturgedpeopletoimprovetheraisingconditions.B、Ithelpedpeoplefindthecureforthebirdflu.C、Italertedpeopletot
Lastyear’seconomyintheUnitedStatesshouldhavewontheOscarforbestpicture.Growthingrossdomesticproductwas4.1pe
随机试题
下列有关诊断性刮宫患者的术后护理措施,不正确的是
颜面部疖、痈最常见的致病菌为
胃阴不足型呕吐的主证不包括
两种药物合用,一种药物能破坏另一种药物的功效,此种配伍关系属于
胃溃疡的好发部位是
确诊乳腺癌最可靠的诊断方法是
两根杆粘合在一起,截面尺寸如图。杆1的弹性模量为E1,杆2的弹性模量为E2,且E1=2E2。若轴向力F作用在截面形心,则杆件发生的变形是:
根据《生产安全事故报告和调查处理条例》,下列关于生产安全事故调查组的人员构成、主要工作程序与任务、责任和权力的说法中,正确的是()。
单位消防安全管理是指社会单位作为消防安全管理的主体,依照消防法规及消防安全规章制度,运用管理科学的原理和方法,通过()等职能,利用制度管理、人员管理、档案管理、消防设施设备管理、考核机制等方法,合理有效地利用各种管理资源,为实现本单位消防安全目标所
What’sHappeningWhileSleeping?Sleepisveryimportanttohumans.Theaveragepersonspends220,000hoursofalifetimes
最新回复
(
0
)