首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2012-07-17
57
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first ana-lyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customer-centred approach
D、a form of persuasive salesmanship
答案
C
解析
本题是一道具体细节题。问本文中所谈到的市场营销实质上是什么。本题要求根据内容判断定义。利用查阅式阅读法,注意文章中下定义的句子。我们可以在文章第二段第三句中找到be known as这一常用的定义表达结构。这一段指出,市场营销也关注消费者的需求。市场营销首先要分析顾客的喜好和需求,然后生产满足其需要的产品。这种关注消费者的方法被叫做市场营销。因此,本题的正确答案应是C“市场营销实质上就是以顾客为中心的经营方式”。
转载请注明原文地址:https://kaotiyun.com/show/8IXO777K
0
在职攻硕英语联考
相关试题推荐
Theonlysafewayofdistinguishingbetweenedibleandpoisonousmushroomsistolearnto______theindividualspecies.
Thedifferencebetweenaliquidandagasisobvious【C1】______theconditionsoftemperatureandpressurecommonlyfoundatthes
Thedifferencebetweenaliquidandagasisobvious【C1】______theconditionsoftemperatureandpressurecommonlyfoundatthes
Thedifferencebetweenaliquidandagasisobvious【C1】______theconditionsoftemperatureandpressurecommonlyfoundatthes
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【C1】______toconsidertherole
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【C1】______toconsidertherole
______intheirislandcommunity,thevarioustribesusedlanguageswhichbecamemoreandmoresimilartoeachother.
CaliforniansandNewEnglandersspeakthesamelanguageand______bythesamefederallaws.
Cultureisactivityofthought,andreceptivenesstobeautyandhumanefeeling.【C1】______ofinformationhavenothingtodowith
Cultureisactivityofthought,andreceptivenesstobeautyandhumanefeeling.【C1】______ofinformationhavenothingtodowith
随机试题
职业生涯规划的焦点是()。
在RHEL5系统上安装了vsftpd作为FTP服务器,要求只允许192.168.1.0/24网段的主机访问,为达到上述目标,可以进行()设置。
胸腔积液最常见的症状是
筛检与个案发现的主要区别是
为病人做皮肤过敏试验时,最重要的准备工作是()
患者男,45岁。临床诊断为多发性骨髓瘤,其尿中出现的特征性蛋白为
患者,女,21岁。转移性右下腹疼痛1天以后出现全腹持续性疼痛。查体:体温39.2℃,脉搏124次/分,血压105/65mmHg;全腹压痛,肌紧张,有反跳痛,以右下腹为主,肠鸣音消失;白细胞12.5×109/L,中性粒细胞比例82%;腹部X线平片可见盲肠扩张
若有以下程序voidflintx)main()fintz=123456;{if(x>=10)f(z);}{printf("%d-",x%10);f(x/10);}elseprintf("%d
Itisnecessarytoputbottlesofpillsoutof______whentherearesmallchildrenaround.
Accordingtothepassage,ifadriverfallsasleepinoneofthetestcars,______.TheEU’sattitudetowardstheawakesystem
最新回复
(
0
)