首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
84
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
IGNORED
解析
转载请注明原文地址:https://kaotiyun.com/show/8JOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatistherelationshipbetweenthemanandthewoman?
Whataretheytalkingabout?
Wheredoesthisconversationtakeplace?
A、 B、 C、 D、 CThefishareforsale.Choice(A)isincorrectbecausethemanisputtingiceonthefis
Whohasthemancalled?
Whohasthemancalled?
Whomostlikelyarethelisteners?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
•Youwillhearadiscussionbetweentwoseniormanagers,JohnandDeborah,aboutanassistantmanager,Colin,whohasappliedf
随机试题
阅读下列案例材料,然后回答问题。甲某日看到一个面包车车主将面包车停到路边后到商店里去买烟,面包车却没有锁,于是快速跳上车将车开走,前往A市。行驶途中,乙女拦车要求搭乘,甲同意。甲见乙女颇有几分姿色,遂起意强奸。行驶到某偏僻处时,甲停车对乙女提出性要求,乙
下列符合急性白血病的描述是
患者,男,62岁。慢性上腹痛、腹胀20余年,腹痛无规律,10年前胃镜诊为慢性萎缩性胃炎。2个月来上腹痛加重,早饱,偶有呕吐,体重下降7kg,查体:贫血貌。该患者最可能的诊断是
慢性肾衰竭贫血的最主要原因是()。
目前已公认的与牙周炎关系非常密切的不良习惯是
吊装数量较多的塔群时,宜采用的方法为()。
初中“反比例函数及其图象”设定的教学目标如下:①理解反比例函数,并能从实际问题中抽象出反比例关系的函数解析式;②会画出反比例函数的图象,并结合图象分析总结出反比例函数的性质;③渗透数形结合的数学思想及普遍联系的辩证唯物主义思想
何谓主题班会?主题班会的形式主要有哪些?
爱护动物已成为世界十大环保工作之一,自20世纪20年代开始就有各国的环保团体在10月4日举行各种活动,以纪念世界动物日和圣方济各,宣传爱护动物、尊重动物,正视、善待与人类息息相关的动物。为了更好地向大家介绍世界动物日,某动物保护组织的志愿者孙涛决定制作一份
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.minority.Astheirchildrenbeganmovingupthroughthe
最新回复
(
0
)