首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Beth Hatfield lost her job because the company she worked for Beth financed Jumpstart by
Beth Hatfield lost her job because the company she worked for Beth financed Jumpstart by
admin
2010-08-20
87
问题
Beth Hatfield lost her job because the company she worked for
Beth financed Jumpstart by
M: Welcome to Business Start-up. Our guest today is Beth Hatfield. Beth started her own recruitment agency of temporary marketing staff when she lost her own job some years ago. Thank you for coming, Beth.
F: Thank you, Michael. Nice to be hero.
M: A lot of people think it’s the end of work when they lose their jobs. Tell us what happened in your case...
F: Well, I was working for Fast Forward, a marketing services agency. It seemed very successful — you know, with a very impressive client list... but I had heard there were cash flow problems. There was some talk of a possible takeover to save the company, but this all came to nothing. Without any notice, we were all suddenly made redundant.
M: And how did you react?
F: Well, I didn’t think that there’d be any difficulty for me, or for the friends I’d worked with at the agency, in finding new jobs. My main concern was actually for one of the company’s main client, Dryden Limited.
M: The agricultural machinery company?
F: Yes, that’s right. I was running their big sales campaign for Eastern Europe, and the promotion still had another month to run. Now they’d be left without an agency, I felt very bad about that.
M: And it was because of this that you started up your own business?
F: Yes. I talked to them and offered to run the account from home. I already had a small PC and a fax machine and plenty of room to work in, but nothing suitable for running such a large campaign.
M: Did they invite you to work at their office?
F: I really wanted to work from home, so they gave me an up-to-date computer and a photocopier. And that was the beginning of Jumpstart, ray own agency. I soon had too much to do so I took on an assistant. She’s still with me.
M: What happened next?
F: A friend of mine, Thomas Beck, gave me some really useful advice. He’s a successful investment manager — I’ve known him for years.
M: What did he suggest?
F: Well, I had a lot of plans for Jumpstart, offering a whole range of marketing services. Thomas liked my ideas, but he thought I should focus on just one area.
M: And did you take his advice?
F: Yes, I decided to make Jumpstart a marketing recruitment agency, because I knew the business and had good contacts.
M: Was it easy getting started? How did you raise the money?
F: Well, I’d learnt an important lesson from my time at Fast Forward. They’d had to stop trading because of large bank loans. I didn’t want to make the same mistake with Jumpstart. I thought I might have to sell my house, but fortunately, somebody I’d worked with at Fast Forward was very interested in coming in with me as a partner and also had money to invest.
M: So how did Jumpstart find enough recruits to get started?
F: We planned to advertise in local newspapers because it was so cheap. But then decided that it wouldn’t reach the right people, so we placed ads in several specialist marketing magazines, expensive, but very effective — lots of enquiries. Nowadays, we advertise mainly on Internet, but not then, of course.
M: And what do you look for in a recruit? What is essential?
F: Well, even though the work is temporary, I’ve always felt that it’s very important to provide quality staff. Because of this, I don’t think it really matters if the recruit has a degree in marketing, for example, but I always insist on them having experience in the field. Location is never a problem though — I recruit staff of companies all over the country.
M: You make it sound easy. Weren’t there any problems?
F: It wasn’t difficult getting good recruits, though it took up a lot of time. What wasn’t easy at first was selling the idea of temporary marketing staff to possible clients. The real challenge, however, was negotiation rates that companies would see as value for money. They were quite used to going to an agency for temporary secretaries but not for other types of staff.
M: Well, your efforts really worked. Now, tell us what plans ...
选项
A、borrowing money from the bank.
B、finding a business partner.
C、selling her own house.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/8LEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
SMARTOFFICESUPPUESLTDTELEPHONEMESSAGECaller’sName:JenniferBryantCompany:(1)OrderNumber:78362Di
Youwillhearfiveshortrecordings.Foreachrecording,decidewhoistalking.Writeoneletter(A-H)nexttothenumberofthe
Lookatthenotesbelow.Youwillhearawomancallingacompanyaboutapossibleorder.TELEPHONEENQUIRYR
Youwillhearanotherfiverecordings.Foreachrecording,decidewhoistalking.Writeoneletter(A-H)nexttothenumberoft
Youwillhearanotherfiverecordings.Foreachrecording,decidewheretheconversationhappened.Writeoneletter(A-H)nextto
Lookatthenotebelow.Youwillhearacallingabouttimeofarrival.Flight:【C5】______Getinat【C6】______Thefemalehadto【
Lookatthenotebelow.Youwillhearacallingabouttimeofarrival.Flight:【C5】______Getinat【C6】______Thefemalehadto【
HowtoapproachWritingTestPartOne•PartOnecountsforonethirdofthetotalmarksintheWritingTest.•Youshouldspend
WhatdoesAlisonorder?WhichistheflighttoSydney?
Whathappenstothephonecall?WhenwillDickandAlisonmeetagain?
随机试题
高档黄山毛峰的叶底形状为“雀舌形”。()
从银行提取现金,登记现金日记账的依据是()。
行使统计行政复议职权的机关是()。
英国政府新成立的金融政策委员会,承担了()所担负的维护整个金融体系稳定与活力的“宏观审慎监管”职能。
根据烟叶税法律制度的有关规定,下列说法正确的有()。
中国四大自然奇观除了“江城树挂”外,还有()。
流体智力随着年龄的增长而下降与以下哪些能力的下降密切相关?()
下列句子中加点的成语,使用恰当的一句是:
交换机的优先级增值量是()。
Althoughmanyofusmayfeelair-conditionersbringrelieffromhot,humidorpollutedoutsideair,theyposemanypotentialhea
最新回复
(
0
)