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  3. The publishing of management books is unceasing. But are they teaching us the right lessons? They promise to reveal the secr

The publishing of management books is unceasing. But are they teaching us the right lessons? They promise to reveal the secr

admin2023-03-20  5
问题     The publishing of management books is unceasing. But are they teaching us the right lessons?
    They promise to reveal the secrets of being a great change agent. Their prescriptions are usually pretty similar and seem sensible. They tell us successful managers set ambitious goals, build a sense of purpose, trust their people, invest in the future, and so on. They are also alike in tone, favoring the missionary, you-can-do-it style, pioneered by Dale Carnegie’s How to Win Friends and Influence People.
    But if there is one cause of skepticism, it is how bad these books have been in their choice of examples. The most famous example of this was the Peters and Waterman book, In Search of Excellence, which triggered the current publishing boom. They carefully chose the 40 firms that had been the most outstanding performers in the past decade and from this sample identified 12 golden rules of management. Unfortunately, a decade later, two-thirds of these excellent companies had gone bankrupt or been taken over.
    It is a trap that all these books have fallen into. For decades Peter Drucker held up British retailer Marks & Spencer as the world’s best managed company. Past books have admired the greatness of Saatchi & Saatchi, IBM, Hanson, GEC, or, until the recent crash in internet stocks, the virtues of Amazon, Priceline and Lastminute.com. Why is success so fast? Why do the books get it so wrong?
    One problem is that they all ignore luck. Over time, virtually all gamblers lose. However, once in a while, someone will still have an amazing streak (一连串) of luck. But studying how this gambler plans and thinks is completely purposeless—his run of luck is pure chance. So it is with many companies that have had a run of success. Often there is little to be learned, because as with M&S, their luck will run out tomorrow.
The book In Search of Excellence
选项 A、used 40 good examples in it
B、is a well-known book on business management
C、made many companies go bankrupt
D、should have been written a decade later
答案B
解析 推理判断题。本题考查复合句的理解。第3段第2句是一个定语从句，从由which引出的定语从句可推断该书是管理方面书籍的经典之作，因此可确定选项B为正确答案。第3段最后一句可证明选项A不准确；选项C对原文有曲解，并不是这本书使许多公司破产的；选项D毫无合理的推断依据。
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大学英语四级

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