首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
admin
2014-06-25
132
问题
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsolete. However, a new report suggests that far from marginalizing labels, the internet has actually made them more important. The core business of record companies is investing in artists in order to break them to large audiences. The report shows that, although the nature of the investment is fast-evolving, the backing of record companies is as vital to the careers of artists as it ever was.
How have labels stayed not just relevant but essential in the DIY age? First, they have refused to compromise on their core mission—developing new acts. Investment in artists and repertoire has defied a declining world market. Second, the role filled by record companies is skilled, costly and one which no other sector is prepared to play.
Another reason is that artists may have the tools to record, publish and distribute their own work, but they still want record labels as partners to support their professional careers.()f course the exact shape of the "deal" is evolving. Larger advances to new signings are harder to find, but at the same time labels have adapted their services to new areas such as brand partnerships where they share revenues with artists.
One of the most significant trends highlighted in the report is the shift from mass media advertising to consumer-focused, digital-led marketing. Gone are the days when marketing campaigns were only a-bout TV and print advertising. Labels today give artists the tools and support they need to develop deeper and more engaging relationships with their fans.
Finally, record companies have also reinvented their relationship with their consumers. Having long fought with internet piracy, the music industry is now offering a fantastic range of high quality music services. This, in turn, appears to be driving a much better outlook for the global market. Global revenues in the first nine months of 2012 were down 1 per cent—our smallest annual revenue decline in eight years.
The positive message is that, for the music industry, the age of self-publishing has been more an opportunity than a threat. The partnership between artists and the labels has evolved and endured. As Keith Harris, manager of the great Stevie Wonder, captures it in the report; "There is an invisible line in this business between amateur and professional. Until someone has invested time and money in you, you are on the amateur side of the line. And the truth is, no one is interested in an amateur. They’re interested in a professional".
At the centre of this positive story, and supporting all that record companies do, is copyright. Record labels’ continued investment in music reflects confidence in the future of the value of copyright. That is why we go to such lengths to ensure that copyright is properly respected and protected.
Record labels are most likely to be shaken by______.
选项
A、a declining world market
B、high investment costs
C、artists’ self-publishing
D、a loose copyright law
答案
D
解析
第七段首句指明,唱片公司面I临机遇这种积极局面的核心及支撑其所有努力的核心都在于“版权”,对版权价值的信心是唱片公司对音乐持续投资的关键。由此可见,“产品能够受到版权保护,从而唱片公司能够获得利润”是唱片公司存在的保障,[D]选项正确。
转载请注明原文地址:https://kaotiyun.com/show/8TK4777K
0
考研英语一
相关试题推荐
ReadthefollowingChinesetextandwriteanabstractofitin80—100Englishwords.(10points)试论我国非物质文化遗产教育对培育大学生民族
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
Writeanessayof160~200wordsbasedonthefollowingdrawing.Inyouressay,youshould1)describethedrawing,2)interpre
Studythefollowingdrawingcarefullyandwriteanessayinwhichyoushould1)describethedrawing,2)analyzetheaimofthe
Studythefollowingdrawingcarefullyandwriteanessayinwhichyoushould1)describethedrawingbriefly,2)explainitsint
Youaregoingtoreadatextaboutbeingabetterfriend,followedbyalistofimportantways.Choosethebestwayfromthelis
AccordingtoCerf,thepurposetodesigninterplanetaryInternetistoWhichofthefollowingisthemainpointofthetext?
随机试题
塑料管的连接方法有( )。
甲公司于2×16年取得乙公司40%股权,实际支付价款为7000万元,投资时乙公司可辨认净资产公允价值为16000万元(各项可辨认资产、负债的公允价值与账面价值相等),取得投资后甲公司能够对乙公司施加重大影响。乙公司2×17年度实现净利润1600万元,其中包
下列各项中,属于安德森心智技能理论的是()。
香椿树会长出香椿芽,香椿芽是一种美味的菜。每到初夏,菜农会将香椿树枝梢的叶子剪掉,这样做是为了来年香椿树能更好地生长。请你从“个人成长”的角度谈谈对此的理解。
如果学生已经有了哺乳动物的概念,然后再学习鲸这种动物,这种学习属于()。
依次填入画横线部分最恰当的一组是()。量子力学认为真空并非“________”,而是充斥着大量“虚”的粒子和反粒子对。它们同时产生,刹那之间又相互________。
市场经济以市场作为资源配置的基础性手段,但它并不排斥国家对经济的宏观调控。()
设向量组α1,α2,…,αs为齐次线性方程组AX=0的一个基础解系,Aβ≠0.证明:齐次线性方程组BY=0只有零解,其中B=(β,β+α1,…,β+αs).
LastweekIvisitedoneofmyoldneighborhoodsinWashingtonD.C.Ihadn’tbeentherefortwentyyearsandasIwalkedalongt
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
最新回复
(
0
)