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  3. Retail is tough. Customers have to be able to figure out which item will best suit their needs while retailers need to make sure

Retail is tough. Customers have to be able to figure out which item will best suit their needs while retailers need to make sure

admin2019-10-13  39
问题    Retail is tough. Customers have to be able to figure out which item will best suit their needs while retailers need to make sure their customers are happy enough with their purchases to keep them. One way to serve both needs is with a solid "try before you buy" system, which lets consumers get some hands-on time with items before committing to a full purchase. This is even more useful when customers are looking for big-ticket items like fancy wearables and high-end cameras. Big-box electronics retailer Best Buy has partnered with gadget rental startup Lumoid to provide just such a system, which is due later this month.
   According to ReCode, Best Buy you will soon be able to rent items like cameras, wearables and audio devices with a featured button on Best Buy’s website. However, a Best Buy spokesperson confirmed to Engadget that a remotely controlled micro-aircraft will not be on offer through the rental service.
   Best Buy’s website will have a button that sends you to Lumoid’s site to manage the actual rental of these items, many of which may be "open box" returns instead of new items. You’ll earn about 20% of the rental price in Lumoid credits, which can then be applied to a purchase of the rented item. Best Buy gets to breathe new life into items people have already bought and customers get to check out big-ticket items for a low monthly fee.
   This new program could give Best Buy an advantage over Amazon, which does not currently offer a similar rental service. Letting customers rent a higher-priced item like a Sonos speaker, Sony Alpha camera or Apple Watch could get them the time they need with the device to decide if the purchase is worth it. Lumoid’s founder, Aarthi Ramamurthy, says that wearables get the highest conversion rate from rental to purchase, with one in three renters deciding to buy after the try. We’ve reached out to Lumoid for more details on this partnership and will update this post.
   Have you found anything that catches your fancy online? Why not try Lumoid to save yourself money? Once you have purchased a gadget this way, you will wonder why such business was not started earlier. Remember that retail is not all about quality and price. In some cases, innovation is what counts.
Which of the following is true about Lumoid?
选项 A、It is a well-known electronics retailer.
B、It is a company that has a long history.
C、Customers can rent almost anything.
D、Items for rent are mostly returned goods.
答案D
解析 第一段最后一句有…gadget rental startup Lumoid…，gadget的意义是“体积小、功能多的小设备”，如手机。形容词rental的意义是“租借的”，而startup是个常用的词，指“刚成立的公司”或“刚起步的企业”。第二段最后一句说明有些商品不包括在内，如遥控的微型飞机。第三段第一句有…many of which may be“open box”returns instead of new items(其中有许多是“已经开箱的”退货，而不是全新的商品)。本段第三句有…breathe new life into items people have already bought(为顾客已经购买的商品注入新生命)。这些都说明不少商品是退货。
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