2. 外语
  3. Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement Wednesday to purchase U.S. rival Reebok International

Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement Wednesday to purchase U.S. rival Reebok International

admin2009-04-23  101
问题     Adidas-Salomon AG, the German athletic-apparel maker, reached an agreement Wednesday to purchase U.S. rival Reebok International Ltd. for $3.8 billion in a bid(企图) to boost its presence in North America and better compete with Nike Inc..
    Adidas and Reebok are two of the world’s best-known consumer brands, but they’re in the shadow of Nike, the giant of the sports wear industry. This deal is intended to help them take on Nike.
    "This is a once-in-a-lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry," said Herbert Hainer, chairman and chief executive of Adidas-Salomon. Reebok’s top executive, Paul Fireman, said the combination would mean that "we are able to offer an enhanced portfolio(优化的投资组合) of global brands that truly addresses the needs of today’s and tomorrow’s consumers." Reebok will continue to have a separate identity, retaining its name and its headquarters in the U.S. state of Massachusetts.
    The enlarged company will have a fifth of the all-important U.S. market for sports shoes and clothes. The plan is to focus the two brands on different segments of the market. The German arm, Adidas, will continue its emphasis on goods for competitive sports while Reebok will be more of a youth and consumer lifestyle brand.
    Adidas pays a large number of very famous people including the footballer David Beckham and the rap musician Missy Elliot to endorse its products. Reebok has a different approach to marketing which makes less use of big name sponsorship.
选项 A、become popular
B、begin to have a particular quality
C、become an opponent in a competition
D、to catch up with
答案C
解析 本题考查词义理解。理解文章第二段中"...but they’re in the shadow of Nike"，即一直以来Adidas和Reebok两大品牌无法和Nike竞争，因此take on表示获得相当的实力与对手竞争，答案为C。
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