首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo
•Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo
admin
2014-03-03
51
问题
•Read the findings below on psychology of consumption.
•Choose the best word to fill each gap from A. B. C or D on the opposite page.
•For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they’ve (19) for—and you’ll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers’ attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won’t have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early;HMOs encourage automatic payroll deductions;and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel’out of pocket’. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn’t use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.
选项
A、aware
B、clear
C、familiar
D、conscious
答案
A
解析
本句的意思是“当人们清楚所要消费的产品的成本时,可能更乐于消费”。“be aware of sth. ”表示“对某事有清楚的了解或认识”;“be clear of”表示“不受……的阻碍”;“be conscious of”表示“意识到,觉察到”,“familiar”不与介词“of”搭配。因此,A为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/8goO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Inthearticlesmallcountriesarel
Individual-to-groupcommunicationincludes______.Thecompanylobbiesare______.
—Lookatthenotesbelow.—Youwillhearawomantelephoningaboutarecruitmentdrive.—staffneededduetogrowthin【9】__
ThebasiccharacteristicofcountertradetransactionsisthatWhichofthefollowingstatementsaboutbartertradeisnotcorre
WhatdoPOPprojectsaimtodo?Somecompaniesareinvestinginplanningandresearchto
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Inthearticlesmallcountriesarel
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
•Lookattheformbelow.•Youwillhearpeopleintroducingeachother.(5)______andMissSong,themarketingmanagerof
随机试题
某男,60岁,患类风湿性关节炎10年,症见肌肉、关节疼痛,僵硬畸形,屈伸不利,腰膝酸软,畏寒乏力。中医诊为旭痹,证属肝肾不足、风湿痹阻。处以旭痹颗粒,其药物组成为熟地黄、地黄、续断、淫羊藿、骨碎补、狗脊、羊骨、附子(黑顺片)等。处方中,将附
撰写市场研究报告应该注意的问题有()
Anewspaperreporter’sjobcanbeveryinteresting.Hemeetsalltypesofpeopleandlivesquiteabusylife.Heisontherush
类风湿性关节炎的护理不包括
在设计前期工作中,建设项目环境影响报告书(表)应由下列哪个单位负责上报?[2001-24]
【背景资料】某空调工程,采用集中式空调系统,风管系统设计工作压力为1600Pa。某工程公司承担了此空调工程的施工任务,在风管的制作与安装施工过程中,其部分具体的施工方法和过程如下:(1)风管穿过需要封闭的防火防爆楼板时,设置了1.2mm厚的钢板防护管。
中年人面对的压力有()。
鸦片战争时期清朝在位的皇帝是______。
如果要将目标网络为202.117.112.0/24的分组经102.217.115.1接口发出,需增加一条静态路由,正确的命令为__________。
Iwasverysleepy.Itried______myeyesopenbutIcouldn’t.
最新回复
(
0
)