首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The interview is conducted to discuss the significance of sales figures in recession and At times of falling sales, high street
The interview is conducted to discuss the significance of sales figures in recession and At times of falling sales, high street
admin
2010-08-20
96
问题
The interview is conducted to discuss the significance of sales figures in recession and
At times of falling sales, high street shops are
W: Hello, Mr. Hall. It’s nice to have you here with our listeners and talk about sales in recession today.
M: It is my honor, Miss Scott.
W: So, what do you think of sales figures?
M: Well, sales figures are very important indicators often used as evidence of the general health of the economy. In a recession, any rise in high street sales is usually quoted by government ministers as evidence of the increase in consumer confidence that is the first step on the road back to economic growth.
W: Really?
M: Yes. In free market terms, sales figures reflect the state of local market forces at any one place and at any one time. They show the amount of a product that the public wants to buy at the current price.
W: I see.
M: To a large extent, this is true. At times of falling sales, high street shops are forced to reduce prices-with out-of-season sales, special offers and even “closing down” sales. Newspapers are full of advertisements for special offers on consumer durables, cars, for example, or computers and video recorders.
W: Then what is the reason of price reduction for these goods?
M: The reason why these goods become the ones that are most frequently discounted in times of recession is that they are the most expensive in terms of their opportunity cost. Opportunity cost is their relative value to buyers compared to the value of alternative goods and services on which they may want to spend that same amount of money. If you have the money, you can buy a CD player or go on a short holiday, but you cannot do both.
W: Interesting.
M: Even more important, perhaps, is the consumer’s fear of his or her personal future. In recessions come job losses, with job losses comes an increased reluctance to spend. It is expensive luxuries such as videos that are the first items to be cut from household budgets. People feel the need to save against the possible future loss of income. In recessions, a greater proportion of the public’s income is saved than in times of economic growth.
W: That is true. Then this must exert some effect on manufacturers?.
M: Certainly. The effect of all this on manufacturers can easily be seen. Falling sales lead to production cut-backs. This results in the under-capacity of plant and machinery. Since fixed overheads remain basically the same, other ways of cutting back on costs and thus of reducing prices have to be found. Almost always, this is achieved through cutting back on jobs.
W: So, many people will lose their jobs.
M: Yes, but therein lies the problem. Although, for a manufacturer, cutting back on the workforce is a relatively simple short-term solution it is not necessarily the best long-term strategy. In certain key industries, skilled labor is hard to find and keep. The job market can fluctuate as erratically as the consumer market.
W: What do manufacturers usually choose to do accordingly?
M: Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying market forces. In order to keep these workers fully occupied, companies may have to depress prices artificially to a point lower than that demanded by prevailing market forces, merely in order to maintain production levels. It is almost certainly true, therefore, that there are forces at work at the time when an economy is entering a recession that distort the real value of sales figures. It may also be true that, on the way out of a recession, or in a boom period, the competition for scare labor has the same distorting effect.
W: Thank you very much, Mr. Hall.
选项
A、forced to reduce prices.
B、encouraged to prolong their business hours.
C、stimulated to sell more goods than ever.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/8nEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
•Lookatthenotebelow.•Youwillhearamancallingforareport.PhoneMessagePadFor:BenStillerFrom:Aa
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanAccordingtoMr.Rayburn,thedifferenc
•Youwillhearthreetelephoneconversationsormessages.•Writeoneortwowordsoranumberinthenumberedspacesontheno
•Lookatthenotebelow.•Youwillhearamantelephoningaboutsomeproblemswithanorder.MrMossfrom(9)Divisionrang.H
•Lookattheformbelow.•Youwillhearawomanaskingforsomeinformation.Date:8.6.01To:OxfordManage
Theinterviewee’scurrentjobisEveryday,theintervieweedoesthefollowingworkexcept
•Lookatthenotebelow.•Youwillhearamanrequestingsomeinformationaboutajob.
•YouwillhearaninterviewwithJohnF.Fielder,ChairmanandCEOofBorgWarnerInc.•Foreachquestion23-30,markonelette
A.giveadviceB.makeanofferC.askforpermissionD.requestsomeinformationE.confirmarrangementsF.make
Lookatthenotebelow.Youwillhearamancallingtoconfirmtheflight.FLIGHTRESERVATIONFORMName:Den
随机试题
选择和确定研究课题是进行教育研究的_________环节,并且是关键性的一步。
某气象站天气预报的准确率为0.8,且各次预报之间相互独立.试求:5次预报全部准确的概率P1;
A、下颌第一磨牙B、下颌第二磨牙C、上颌第一双尖牙D、上颌第二双尖牙E、下颌中切牙哪个牙的近中根有95%含有双根管
某医院为扩大影响,吸引更多的消费者,举办上街义诊,护士张某当众骂患者李某混蛋。李某提起诉讼。下列哪些观点是错误的?
入境法检货物在办理报检、通关手续后,等待检验检疫机构的施检部门联系验货事宜。( )
企业可以根据实际情况同时采用两种或两种以上的货币作为记账本位币。()
根据社会保险法律制度的规定,参加职工基本养老保险的下列人员中,基本养老保险费全部由个人缴纳的有()。
预期违约侵犯了合同相对方的()。
以下关于我国物业管理政策与法律之间关系的表述,正确的是()。
下列战略性新兴产业都将被培育成为先导产业,除了()。
最新回复
(
0
)