首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
admin
2011-01-05
37
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega’ s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
In order to encourage visitors, companies always use hard-copy advertisements.
选项
A、Right
B、Wrong
C、Not mentioned
答案
B
解析
本题给出的信息是错误的。文章第二段第一句话就提到:“Effective on-line marketers do not merely transfer hard-copy ads to cyberspace.”这说明仅仅使用平面广告、将信息直接传递给消费者这一形式是不能达到最佳宣传效果的。从文章第二段末可以得出,为了提高点击率,各家企业一般会不断更新产品信息并提供许多互动的机会。
转载请注明原文地址:https://kaotiyun.com/show/8nQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
TheFirstFourMinutesWhendopeopledecidewhetherornottheywanttobecomefriends?Duringtheirfirstfourminutestog
PlantGasScientistshavebeenstudyingnaturalsourcesofmethanefordecadesbuthadn’tregardedplantsasaproducer,not
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofil
AborntobemoreintelligentorlessintelligentBhaveabetterchancetodevelophisintelligenceCtaughttobemoreintelli
ActiveinOldAgeKeepsPeopleMobilePeopleover70whoaren’tactivearemorelikelytodevelopproblemswalkingorclimbi
TalkingtoKidsaboutSARS(非典)SchoolagechildrenmaybelearningaboutSARSfromadultsandthemedia,butmaynotknowwh
LightNight,DarkStarsThousandsofpeoplearoundtheglobestepoutsidetogazeattheirnightsky.Onaclearnight,with
Ididn’thelphim.Iwouldhavehoweverdidn’thavethemoney.
Canyoulendmesomedollars?Ijustlackcash.
Traditionalworkersshowednointerestinmanagement.Sincepolicydecisionsarebusinesssecretsofafirm,workersshouldnot
随机试题
0
Lastweekhepromisedthathe______today,buthehasn’tarrivedyet.
A.阿普唑仑B.环丙沙星C.妥布霉素D.利巴韦林E.阿奇霉素属喹诺酮类的药物是
FIDIC合同条件下,当( )生效之后,承包商根据合同进行索赔的权力就终止了。
A、 B、 C、 D、 A每个黑色的小图形等于两个白色的小图形,经过换算后,第一行每个图形都有7个白色三角形,第二行每个图形都有9个白色正方形,第三行每个图形都有8个白色圆圈,选项中只有A符合。
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
马克思指出:“商品价格对商品价值的不断背离是一个必要的条件,只有在这个条件下并由于在这个条件下,商品价值才能存在。”这段话说明()
设ξ1=的一个特征向量.(Ⅰ)求常数a,b的值及ξ1所对应的特征值;(Ⅱ)矩阵A可否相似对角化?若A可对角化,对A进行相似对角化;若A不可对角化,说明理由.
Lookattheadvertisementbelow.Itshowsservicesofferedbyabusinessconsultancy.Forquestions6-10,decidewhich(A-H)would
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
最新回复
(
0
)