首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They became better produced. C、They were more regulated. D、They became less honest. B录音提到,两个法令的出台为
A、They became more popular. B、They became better produced. C、They were more regulated. D、They became less honest. B录音提到,两个法令的出台为
admin
2023-03-27
45
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They became better produced.
C、They were more regulated.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/8qvD777K
0
大学英语六级
相关试题推荐
Architectsmaybemoreextrovertedandthereforethemore________memberofabridgedesignteam,buttheyarenotalwaysthemos
Nowthatphotographicprintshavebecomeapopularfieldforcollecting,auctionsarebecomingmore(i)________.Itisnotjust
Theprofessorarguedthateverygrass-rootsmovementneedsa_____:withoutthispublicdeclarationofmotives,otherwisetherec
Nowonlineprovisionistransforminghighereducation,givingthebestuniversitiesachancetowidentheircatch,openingnewo
Withcloud,mobility,bigdataandconsumerization,companiesareinevengreaterneedoftechnologytalentthantheywereinth
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】________trendforChin
Theeconomymaybetroubled,butoneareaisthriving:socialmedia.TheybeginwithFacebookandextendthroughadizzyingarra
除了读书之外,同知心的朋友通信,有时也教我感到一点兴奋。因为写信时可以上天下地的无所不谈,谈的话虽然都不关重要,而且大都是杂乱无章,然而不必像对社会说话时要打起什么腔调。也不必像做学术论文时必须严密地构思。有什么话便说什么,想到那里,笔便写到那里,正是个性
Somepeoplesaylovemakestheworldgoaround.Otherssayitisnotlove;it’smoney.Sincethetruthisthatitisenergytha
C细节辨认题。当男士问女士NEA基金会是一个什么样的机构,为教师提供哪些支持时,女士提到该基金会致力于为学生改善公共教育、每年向教育工作者发放三次补助金、每年颁发优秀教学奖等,由此判定选项A、B、D均与原文不符。C项与原文中的“Educatorscan
随机试题
当公司的法定公积金不足以弥补上一年度公司亏损的,在依法提取法定公积金、法定公益金之前,应当先用()弥补亏损。
工程监理企业在从事建设工程监理活动中,应当遵循的准则有一条是诚信准则,诚信准则要求工程监理企业要建立健全企业的信用管理制度,其制度主要有( )。
有永久性顶盖且顶高4.2m无围护结构的场馆看台,其建筑面积计算正确的是()。
所有进出我国关境的运输工具必须经由设有海关的地点进出境,运输工具负责人或代理人应如实向海关申报,提交相关证明文件,并接受海关检查。()
在现代生产运作方式中,看板管理是()的典型方式之一。
下列税种中,属于由国税局系统征收管理的是()。
在通常情况下,校对的基本流程模式有四种,而无论哪种模式,都包含()等工序。
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judgin
民族区域自治制度
IPv6链路本地单播地址的前缀为(56),可聚集全球单播地址的前缀为(57)。(57)
最新回复
(
0
)