首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They became better produced. C、They were more regulated. D、They became less honest. B录音提到,两个法令的出台为
A、They became more popular. B、They became better produced. C、They were more regulated. D、They became less honest. B录音提到,两个法令的出台为
admin
2023-03-27
102
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They became better produced.
C、They were more regulated.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/8qvD777K
0
大学英语六级
相关试题推荐
Ifnewspaperconsumersareconcernedaboutmorethan(i)________andprefertoreadnewsthatisconsistentwiththeirbeliefs,t
Inmathematics,judgmentsaboutthevalidityofproofsaremediatedbypeer-reviewedjournals;toensure________,reviewersare
Itwouldbenaivetotreatremarksmadeindiariesorpersonallettersasgivingespeciallycandidaccesstohistoricaltruthor
Municipalbansonsmokinginrestaurantsandbarsarehighlycontroversial,buthistoryshowstheycanalsobehighlyeffective.
Itistruethattofindtrainedpeopleismoredifficultthanwegetfinancialsupportforaresearchproject.
Worldleadersunequivocallycondemnedthelatestterroristattackonciviliansinseveralcountries.
美国的传统节日,有不少是我这个东方人从未经历过,甚至闻所未闻的。刚到美国,我去一所成人学校读英语。一脚跨进教室,就见一位碧眼女郎飞步迎来,献上一张心形卡片,上面赫然写着:“我喜欢你!"我不禁慢然。纵然“一见钟情”.也没有如此神速的!岂料又有一位金
Somepeoplesaylovemakestheworldgoaround.Otherssayitisnotlove;it’smoney.Sincethetruthisthatitisenergytha
TheprotectionofChina’sintangibleculturalheritageisfacingagrimsituation,particularlyintermsofthosepasseddownby
A、Howtobecomeanactiveandhealthycentenarian.B、Whatdietthecentenarianshavetostayhealth.C、Whatexercisesthecenten
随机试题
A、心B、肝C、脾D、肺E、肾怒伤
室内给水管网系统中,水箱的进出水管、排污管、自水箱至阀门间的管道不得采用的管材为()。
劳动法是调整()的法律规范的总称。
丙公司为上市公司,2001年1月1日,丙公司以银行存款6000万元购入一项无形资产。2002年和2003年末,丙公司预计该项无形资产的可收回金额分别为4000万元和3556万元。该项无形资产的预计使用年限为10年,按月摊销。丙公司于每年末对无形资产计提减值
肌肉拉长时长度不变的是()。
高速列车是指最高行车速度每小时达到或超过200公里的铁路列车。世界上最早的高速列车诞生于()。
如图所示的是哪种典型地貌?()
下面关于价值评价活动的说法中正确的是( )
After20yearsofmarriage,ahusbandmaystillnotunderstandhiswife.Howisitthatsheisneverata【C1】______forwords?Ho
ProfessorSmithrecentlypersuaded35people,23ofthemwomen,tokeepadiaryofalltheirabsent-mindedactionsforafortnig
最新回复
(
0
)