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A、The British. B、The Americans. C、The Romans. D、The Russians. C选项表明,本题考查某个国家的人,听音时注意留意不同国籍的人的相关情况,并听清问题问的是什么。短文中提到,罗马人首先使用记载式广告,
A、The British. B、The Americans. C、The Romans. D、The Russians. C选项表明,本题考查某个国家的人,听音时注意留意不同国籍的人的相关情况,并听清问题问的是什么。短文中提到,罗马人首先使用记载式广告,
admin
2013-09-14
58
问题
Advertising is the tool that has always been used to convince the public to buy products. In the beginning, it was a basic and crude tool. Craftsmen cried out to passersby, telling the quality of their products. Today, newspapers, magazines, radio, and television use a variety of means to introduce the public to many products developed through technology.
The Romans started using recorded advertisements. They smoothed and whitened areas on a wall where advertisements could be written or carved.
In the Middle Ages, people continued to use verbal announcements and written messages, but a new form of advertising, using symbols, was developed as well. Shops displayed a special symbol to indicate what goods or services could be found inside.
The Industrial Revolution caused an explosion in the advertising field. The abundance of luxury goods, coming both from new inventions and from trade with different parts of the world, meant that consumers had to be told more about products than ever before. They had to be persuaded that they needed all these new products and that one product was superior to its many competitors. The buying public was soon being exposed to endless amounts of advertising.
Questions 22 to 25 are based on the passage you have just heard.
22. What is the passage mainly about?
23. How did early craftsmen advertise their products?
24. Who first started using written advertisements?
25. When did advertising first boom?
选项
A、The British.
B、The Americans.
C、The Romans.
D、The Russians.
答案
C
解析
选项表明,本题考查某个国家的人,听音时注意留意不同国籍的人的相关情况,并听清问题问的是什么。短文中提到,罗马人首先使用记载式广告,他们把墙上的部分区域磨平并且刷白,然后写上或刻上广告,故答案为C)。问题中的written advertisements与短文中提到的recorded advertisements对应。
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0
大学英语四级
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