首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady
admin
2013-08-05
28
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppel-ganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential" says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The big question that faces Doppelganger is
选项
A、whether they can get additional venture capital from investment banks.
B、whether they can increase revenue from selling music downloads and band-related goods.
C、whether they can find suppliers to sell physical things in the Lounge.
D、whether they can develop a critical mass of users and attract mass-market advertisers.
答案
D
解析
从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容,即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐。
转载请注明原文地址:https://kaotiyun.com/show/944O777K
0
专业英语八级
相关试题推荐
Ihavenostatisticsonthis,butconversationwithfriendsanddozensofperson-on-the-streetinterviewsIsawandheardlastmo
InrecentyearsAmericansocietyhasbecomeincreasinglydependentonitsuniversitiestofindsolutionstoitsmajorproblems.
WhydoesAmericaconfrontthemineralresourcesproblems?
Ateamofinternationalresearchershasfoundnewevidencethatanendangeredsubspeciesofchimpanzeeisthesourceoftheviru
WhichofthefollowingisconsideredanAmericanmasterpiece?
Materialculturereferstothetouchable,material"things"--physicalobjectsthatcanbeseen,held,felt,used--thataculture
Researchersinvestigatingbrainsizeandmentalabilitysaytheirworkoffersevidencethateducationprotectsthemindfromthe
Researchersinvestigatingbrainsizeandmentalabilitysaytheirworkoffersevidencethateducationprotectsthemindfromthe
Accordingtothenews,ChechnyahasallofthefollowinggeographicfeaturesEXCEPT______.
Unlikeanearthquake,ademographicdisasterdoesnotstrikewithoutwarning.Japan’spopulationof127mispredictedtofallto
随机试题
图像显示的信号强度主要反映组织的T1值的差异,称为
A.经济标准B.疗效标准C.社会标准D.行为标准E.科学标准评价医务人员医疗行为善恶标准的出发点和根本标准是
属于上皮组织发生的肿瘤是()
有关《钦定宪法大纲》,下列说法错误的是:()
修建性详细规划说明书的基本内容包括()。
关于绩效计划的说法,错误的是()。
20×2年6月2日,甲公司自二级市场购入乙公司股票1000万股,支付价款8000万元,另支付佣金等费用16万元。甲公司将购入上述乙公司股票划分为可供出售金融资产。20×2年12月31日,乙公司股票的市场价格为每股10元。20×3年8月20日,甲公司以每股1
某店主发现一歹徒正在持刀抢劫店里的顾客,便乘其不备,用木棍将歹徒击倒,造成其重伤。对这个案例,同学们认为该店主:①侵犯了公民的人身权利;②侵犯了公民的生命健康权;③实施了正当防卫;④对歹徒有“无限防卫权”。你赞同()。
辛亥革命开始的标志是()。
From:MartinYorke(yorke.m@pacificair.com)To:SimonYang(simon001@fastmail.com)Subject:MileageInquiryDate:October30,11:37
最新回复
(
0
)