What will the man promote?

W Do you have everything prepared to present the promotional plan for the new novel tomorrow?
M Yes, I’m just waiting on some posters. I should get them after lunch so I can do a run-through of the presentation tonight. Have you seen the cover of the novel? It’s fantastic.
W I know, it’s the best one of the series. Where are you guys going to start promoting it first?
M We’re going to start in New York then visit the major cities along the East Coast. There’s so much anticipation, we’re scheduling stops in Europe and Asia too.