首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-b
(1)Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-b
admin
2017-06-17
19
问题
(1)Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based Corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white-and-blue brands. We might buy foreign-made cars, or chocolates, or cameras-but not household cleaners and detergents.
(2)Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was bom overseas, and is a familiar sight on store shelves in Europe and Latin America Now bilingual packages of Ariel Ultra, a super concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
(3)Ariers appearance in the United States reflects demographic changes making Hispanics the nation’s fastest growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy our other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too.
(4)Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently, P&G bought Rakona, Czech’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
(5)Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Say Bonita Austin of the investment firm Wertheim Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today, "they could even be in the majority."
(6)As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U.S.-made products overseas.
Changes are mentioned in the following aspects EXCEPT _____.
选项
A、nationality constitution in P&G management
B、the number of Mexican immigrants
C、American preference toward merchandize
D、the scope of Procter & Gamble
答案
B
解析
根据题干及各选项内容定位到第4、5段。本题可用排除法,根据第4段的叙述可知,宝洁公司最近收购了捷克最大的洗涤剂公司,因而扩大了规模;美国人选用洗涤剂的品味与国外趋同,表明美国人对待商品的态度发生了变化;根据第5段可知,宝洁公司有许多来自不同国籍的高层人员。因此,A、C、D在文中皆有体现,B为本题答案。文中虽提过美国西班牙裔居民的人数增长很快,但这些人事实上已经是美国人,并不一定就是墨西哥移民:此外美国西班牙裔居民并不一定都来自墨西哥,因此,没有确切证据反映B这种变动。
转载请注明原文地址:https://kaotiyun.com/show/9DDK777K
0
专业英语四级
相关试题推荐
Accordingtothenews,mostofthevictimswere
ThefollowingareinvolvedintheplanstocopewiththebudgetdeficitEXCEPT
ThefollowingareendangeredspeciesEXCEPT
Accordingtothepassage,whyarethechemicalsusedinagriculturesafe?
TheFastFoodRestaurantsintheU.S.ThefavoritefoodintheUnitedStatesisthehamburger,/akindofroundsandwicho
Othercommitmentsremainsparsedespitetheplan______since2007.
A、Trytofindoutwhathesaidaboutyou.B、Treatotherco-workerswell.C、Giveagoodimpressiononothers.D、Catchhimonthe
Theplane______weflewtoCanadaisverycomfortable.
A、Supportive.B、Prejudiced.C、Negative.D、Confused.C
Iattributehersuccessinscience______theencouragementshereceivedfromherparents.
随机试题
下列各项中,不属于日常业务预算的是【】
症见泄泻腹痛,泻下急迫,粪色黄褐,气味臭秽,肛门灼热,烦热口渴,小便短黄,舌质红,苔黄腻,脉濡数,辨证为
在实施基因治疗前,医务人员必须遵守有益于病人的原则,下列哪一点除外
最高管理者应指定()并明确其任务、职责、权限。
建设工程质量目标可以通过合同加以约定。对于合同约定的质量目标,必须保证其不得低于()要求的质量标准。
根据机器设备需要开动的数量和开动班次、工人看管定额,以及出勤率来计算定员人数的方法属于()。
杨柳被教室窗外的小鸟吸引,不能专心听讲。这属于()。(2012年上半年真题)
【B1】【B8】
如下图所示,网络端点A发送数据包给站点B,当Rl将数据包转发给R2时,被转发数据包中封装的目的IP地址和目的MAC地址是()。
下列VisualBasic函数中,计算结果为字符串型的是()。
最新回复
(
0
)