首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2020-03-30
45
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispan-ics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy(our)other laundry detergents. " P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face. " Today, "they could even be in the majority. "
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas.
The author may most probably agree that______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者在文章中讲述的是Procter&Gamble公司新的销售理念,主要谈到的是该公司比以前更加注意美国市场与其他国家市场之间的双向交流。因此,在四个选项中,只有A项是最符合作者在文章中所蕴含的意思的,即当代企业越来越重视向全球化发展。
转载请注明原文地址:https://kaotiyun.com/show/9LTO777K
0
考博英语
相关试题推荐
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationality,butwhenitcomestomycollegeeducation,Ia
SinceJapan______importancetoeducationandtechnologicalinnovation,itseconomyhasdevelopedatahighspeed.
Thetimberrattlesnakeisnowontheendangeredspecieslist,andisextinctintwoeasternstatesinwhichitonce______.
TheUnitedNationsSecurityCouncilestablishedtheICTRin1995totrytheallegedperpetratorsofthe1994______inRwandatha
ThereislittlereasontobelievethattheUnitedStateswill______fromitsstatedgoalofregimechangeinIraq.
Certainlynocreatureintheseaisodderthanthecommonseacucumber.Alllivingcreatures,especiallyhumanbeings,havethei
ToproducetheupheavalintheUnitedStatesthatchangedandmodernizedthedomainofhighereducationfromthemid1860’stot
ToproducetheupheavalintheUnitedStatesthatchangedandmodernizedthedomainofhighereducationfromthemid1860’stot
ToproducetheupheavalintheUnitedStatesthatchangedandmodernizedthedomainofhighereducationfromthemid1860’stot
Dianamadealotofefforttopersuadeherparentsinto______tohergoingtotheUnitedStatestostudybusinessadministration
随机试题
第一类精神药品的处方应当至少保存()
怠速不良指发动机怠速时_______或转速_______,发动机转速运转_______、_______。
DNA复制不需要的酶是
A.1kcalB.4kcalC.7kcalD.9kcalE.11kcal每克糖类能产热量为
妊娠期生殖系统的变化错误的是()
甲企业为一家大型商业流通企业,主要经销家电产品,其账务处理使用汇总记账凭证账务处理程序。下列各项中,属于甲企业月末登记总账依据的是()。
反映了一国国际收支的综合情况,可以衡量国际收支对一国储备压力的国际收支局部差额是()。
你是单位的材料审核员,有同志材料没带够请你开绿灯。你怎么办?
请结合相关认知发展或智力发展理论,评述当前儿童教育实践中强调早期智力开发的做法。
Isxpositive?(1)x2-1=0(2)x3+1=0
最新回复
(
0
)