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Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
admin
2010-06-30
38
问题
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry and its 【22】______ . These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities 【23】______ who supply the company with essential services and capital.
The 【24】______ names of many well-established companies can be one of misinformation, thereby 【25】______ communication with them. This was the problem that faced Michigan Seamless Tube Company—a company with sales of $128 million a year. At first 【26】______ ,the company’s name tells us that it is located in Michigan 【27】______ that it manufactures seamless tubing. What the name does not 【28】______ to most people is the fact Michigan Seamless Tube also has operations in five 【29】______ states and has a varied production line of forgings, broaching machines, tools, and steel bars in addition to seamless tubing. The problem was 【30】______ by the company’s 【31】______ , which operated. 【32】______ their own names and were not clearly identified with the 【33】______ company.
Customers, suppliers, and the financial community did not see Michigan Seamless Tube as a 【34】______ based metal producer. They perceived it only as a small, 【35】______ , regional manufacturing company. The company’s 【36】______ decided to adopt a new corporate identity.
The 【37】______ point for this change was the company name. The new name had to be one that could encompass all of the company’s products and subsidiaries, a name that would correctly project the image of a 【38】______ corporation. After considering many different possibilities, management decided on a 【39】______ word: Quanex—a name 【40】______ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex", which means connection.
【39】
选项
A、created
B、coined
C、made
D、imagined
答案
B
解析
coin意为“创造新词语”,a coined word意为“新创的词”。create也有“创造”之意,但是coin是固定地指创造新词语。
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