2. 外语
  3. Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry

Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry

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问题      Each company has many "publics" who should be able not only to recognize its name 【21】______  to correctly identify its industry and its 【22】______  . These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities 【23】______  who supply the company with essential services and capital.
     The 【24】______  names of many well-established companies can be one of misinformation, thereby 【25】______  communication with them. This was the problem that faced Michigan Seamless Tube Company—a company with sales of $128 million a year. At first 【26】______ ,the company’s name tells us that it is located in Michigan 【27】______  that it manufactures seamless tubing. What the name does not 【28】______  to most people is the fact Michigan Seamless Tube also has operations in five 【29】______  states and has a varied production line of forgings, broaching machines, tools, and steel bars in addition to seamless tubing. The problem was 【30】______  by the company’s 【31】______ , which operated. 【32】______  their own names and were not clearly identified with the 【33】______  company.
     Customers, suppliers, and the financial community did not see Michigan Seamless Tube as a 【34】______  based metal producer. They perceived it only as a small, 【35】______ , regional manufacturing company. The company’s 【36】______  decided to adopt a new corporate identity.
     The 【37】______  point for this change was the company name. The new name had to be one that could encompass all of the company’s products and subsidiaries, a name that would correctly project the image of a 【38】______  corporation. After considering many different possibilities, management decided on a 【39】______  word: Quanex—a name 【40】______  from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex", which means connection.
【39】
选项 A、created
B、coined
C、made
D、imagined
答案B
解析 coin意为“创造新词语”，a coined word意为“新创的词”。create也有“创造”之意，但是coin是固定地指创造新词语。
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