首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-06-30
31
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
What does the restoration of the Classic Coke best illustrate?
选项
A、Traditional goods have a stronger appeal to the majority of people.
B、It takes time for a new product to be accepted by the public.
C、Consumers with conservative tastes are often difficult to please.
D、Products must be designed to suit the taste of the consumer.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/9TJd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
throughTV,radioorletters
Manypeoplethinkthatnowadayspeoplearebeingsubjectedtomoreandmorepressureintheirwork,andthusarehavinglessan
Theconceptofobtainingfreshwaterfromicebergsthataretowedtopopulatedregionsoftheworldwasoncetreatedasajokem
Answerquestions71-80byreferringtothesynopsesof4differentbooksonenvironmentaleconomicsinapublisher’sbrochure.A
Psychologiststakecontrastiveviewsofhowexternalrewards,from【31】______praisetocoldcash,affectmotivationandcreativit
Payandproductivity,itisgenerallyassumed,shouldberelated.Buttherelationshipseemstoweaken【C1】______peoplegetolder
Theaveragepersonseestensofthousandsofimagesaday—imagesontelevision,innewspapersandmagazines,andonthesidesof
IfyouarebuyingapropertyinFrance,whetherforapermanentoraholidayhome,itisimportanttoopenaFrenchbankaccount
IfyouarebuyingapropertyinFrance,whetherforapermanentoraholidayhome,itisimportanttoopenaFrenchbankaccount
随机试题
制作乌龙茶对鲜叶的采摘两叶一芽,大都为对口叶,芽叶已成熟。
Withamodalverb:Don’tyouthinkthateverymanandwoman_______contributetotheenvironmentalprotection?
毛泽东为实事求是思想路线奠定理论基础的文章是
设f(x)是连续函数,则f(t)dt=()。
减轻心脏负荷的护理措施不包括
检测路基纵断高程和横坡的方法为()。
A.ThatisthecasewithZhangjiajiewherewatersandmountainscanbeseentogethereverywhere.B.WhatmakeZhangjiajieunique
经典ARM处理器有7种异常:主要包括复位RESET、未定义指令UND、软件中断SWI、指令预取中止PABT、数据访问中止DABT、外部中断请求IRQ以及【47】,其中优先级最高的异常是【48】。
若fp已定义为指向某文件的指针,且没有读到该文件的末尾,则C语言函数feof(fp)的函数返回值是
InHardEconomyforAllAges,OlderIsn’tBetter...It’sBrutalA)Younggraduatesareindebt,outofworkandontheirparents’
最新回复
(
0
)