首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
admin
2010-01-31
9
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1-12, complete the notes, using up to three words or a number.
•After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect’s attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
Emphasize the Human Relationship
5.Prospective customers are more receptive to buying from a real person than from______.
Tip:
6.Sell yourself to make prospective customers ______with the selling process.
7.Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer’s Imagination
8.Convert the benefits delivered by your product or service into______.
9.Put your prospect in the picture by dramatizing what it feels like to be______.
10.Be______.
11.If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12.Be sure your word pictures are dramatizing benefits and______.
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected: Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
what you promise
解析
与上题相同,要留心tip的具体内容,因此这里填写what you promise。
转载请注明原文地址:https://kaotiyun.com/show/9VOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whomostlikelyisthespeaker?
Whoisthemanprobablytalkingto?
A、 B、 C、 D、 A从图片中人们在美术馆欣赏展览的画面可以联想到gallery(museum),people.pic-ture,appreciate.lookat几个单词和词组。(B)选项中paint
Whatbusinessismentioned?
Whatistheadvertisementtalkingabout?
Whoisprobablylisteningtothisannouncement?
A、 B、 C、 D、 AThefueltruckisbythejet.Choice(B)isincorrectbecausetheplane’sfueltankmay
A、 B、 C、 D、 BThepeoplearehavingadiscussion.Choice(A)isincorrectbecausethereisacoffeecup,but
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
建立合理的智能结构应遵循以下原则()。
患者,男性,63岁。长期吸烟史,反复咳脓痰伴间断少量咯血20余年,大咯血3天。X线片:右下肺纹理增重,可见环形阴影。该患者最可能的诊断是()。
(2005)改建建筑物屋顶上进行绿化设计,由于结构荷载的限制,除防护层要求外,土层厚度为600mm。下列哪组绿化植物适合于种植上述土层?
债券回购交易方式按照期限不同,可以分为()。
下列哪一项属于医院社会工作服务?()
如果在华佗去世后不久,曹操还想寻找一位名医为自己治病,他可以找下列哪一位?()
阅读危机与障碍在发达国家与欠发达国家均不同程度地存在着,并且呈现出比较一致的规律。一项关于“阅读危机”的调查报告表明,人们在逐渐远离书籍,而接近电视和电子媒体。还有一项题为“读还是不读”的研究报告指出:人们读书的时间越来越少了,而青少年是读书最少的人群。和
A.条件(1)充分,但条件(2)不充分。B.条件(2)充分,但条件(1)不充分。C.条件(1)和(2)单独都不充分,但条件(1)和条件(2)联合起来充分。D.条件(1)充分,条件(2)也充分。E.条件(1)和(2)单独都不充分,条件(1)和条件(2
A、E-bookswouldbemorepopularthanhardcoverones.B、Readerswouldeventuallygiveuphardcoverbooks.C、Peoplewouldbeincre
A、Herchildren’sdisruption.B、Quietatmosphere.C、Asenseofisolation.D、Longerworkinghours.C细节辨认题。对话开头女士提到,她发现独处有时很有挑战性,即在
最新回复
(
0
)