首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But
admin
2019-01-01
57
问题
In 2016, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. But people are also returning those purchases at record rates, up 8% from last year.
What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or do people shop more impulsively when online? Both arguments are plausible. However, there is a third factor: a question of touch. And physically interacting with an object makes you more committed to your purchase.
When my most recent book Brand washed was released, I teamed up with a local bookstore to conduct an experiment. I carefully instructed a group of volunteers to promote my book in two different ways. The first was a fairly hands-off approach. Whenever a customer would inquire about my book, the volunteer would take them over to the shelf and point to it. Out of 20 such requests, six customers proceeded with the purchase.
The second option also involved going over to the shelf but, this time, removing the book and then
subtly
holding onto it for just an extra moment before placing it in the customer’ s hands. Of the 20 people who were handed the book, 13 ended up buying it. Just physically passing the book showed a big difference in sales. Why? We feel something similar to a sense of ownership when we hold things in our hand. It can motivate us to make the purchase even more.
A recent study conducted by Bangor University together with the United Kingdom’s Royal Mail service also revealed the power of touch. A deeper and longer-lasting impression of a message was formed when delivered in a letter, as opposed to receiving the same message online. The study also indicated that once touch becomes part of the process, it could translate into a sense of possession. In other words, we simply feel more committed to possess and thus buy an item when we’ve first touched it. This sense of ownership is simply not part of the equation in the online shopping experience.
As the rituals of purchase in the lead-up to Christmas change, not only do we give less thought to the type of gifts we buy for our loved ones but, through our own digital wish lists, we increasingly control what they buy for us. The reality, however, is that no matter how convinced we all are that digital is the way to go, finding real satisfaction will probably take more than a few simple clicks.
The recent study by Bangor University and the Royal Mail Service are mentioned to_____.
选项
A、compare the study to bookstore’ s experiment
B、give more evidence to prove the power of touch
C、show the brain’ s functions through researches
D、illustrate the emotional responses of shopping
答案
B
解析
根据题干关键词定位到原文第五段。由首句A recent study conducted by Bangor University together with the United Kingdom’s Royal Mail service also revealed the power of touch可知,该项研究显示了触碰的力量,作者通过研究结论再一次论证自己做的实验结果,因此B项“为触碰的力量提供更多证据”符合题意。A项“将这项研究与书店的实验作比较”、C项“通过研究显示大脑的功能”和D项“说明购物的情绪反应”均不是作者的真正目的,故选B。
转载请注明原文地址:https://kaotiyun.com/show/9Z6Z777K
0
考研英语一
相关试题推荐
"MoneyMattersonCampus"isarecentlyreleasedstudyonfinancialliteracyamongyoungadults.Itsupportsprovidingstudents
Expressionismisanartisticstyleinwhichtheartistseekstodepictnotobjectiverealitybutratherthesubjectiveemotions
Englishhasbeensuccessfullypromoted,andhasbeeneagerlyadoptedinthegloballinguisticmarketplace.Onesymptomoftheim
Englishhasbeensuccessfullypromoted,andhasbeeneagerlyadoptedinthegloballinguisticmarketplace.Onesymptomoftheim
TVissooftenaparent’sgoodMend,keepingkidshappilyoccupiedsothegrownupscancookdinner,answerthephone,ortakea
PresidentBarackObamaclaimedprogressWednesdayinhissecond-termdrivetocombatclimatechangebutsaidmoremustbedonet
PresidentBarackObamaclaimedprogressWednesdayinhissecond-termdrivetocombatclimatechangebutsaidmoremustbedonet
Googleistalkingtoautomakersabouthowtobringitsself-driving-cartechnologytomarket,executivessaidTuesday.Project
Manyofthetechindustry’sbiggestcompanies,likeAmazon,Google,IBMandMicrosoft,arejockeyingtobecometheleaderforar
IfyouwanttoknowwhyDenmarkistheworld’sleaderinwindpower,startwithathree-hourcartripfromthecapitalCopenhage
随机试题
委托通知通常采用()的形式。
市场环境分析的SWOT方法中,O代表()。
企业董事会或类似机构通过的利润分配方案中拟分配的现金股利或利润,不应确认为应付股利。()
下列选项中,与企业财务报告控制活动有关的风险有()。
小学生小亮很想学好数学,但数学成绩一直很差,多方面努力都没有起色。近期,班主任发现小亮上课变得不听讲,还时不时扰乱课堂秩序,不按时完成家庭作业,数学老师催促也不见效,之后连续几次数学考试都是班上最后一名。班主任通过与小亮谈话了解到,在经历了多次数学考试失败
试述我国《教师法》中规定的教师应承担的义务。
下列关于人民警察“忠诚”的核心价值观的说法,正确的有()。
根据所给资料,回答以下问题。按支出法进行核算,2011年我国GDP是465731.3亿元,其中消费率是49.07%。投资率是48.31%。最终消费支出包括居民消费支出和政府消费支出,居民消费支出是164945.2亿元,约占最终消费的72.17%,
罕见:稀有
96RumboldStreetAyresford
最新回复
(
0
)